Whether you’re developing your landscaping website in-house or collaborating with a web design agency, knowing how to create an appealing and effective design is essential. This knowledge will help you set clear requirements and provide valuable feedback throughout the project.
Get started on your landscape web design by following these five essential tips:
1. Ensure Your Landscape Website is Responsive
More than half of global internet traffic comes from mobile devices.
Why does this statistic matter for landscaping web design? Different devices—smartphones, tablets, laptops, and desktops—display websites differently due to varying screen sizes. Since websites don’t automatically adjust to these sizes, it can lead to frustrating user experiences.
That’s where responsive design comes in.
Responsive design guarantees that your site adapts seamlessly to any screen size. Whether a visitor accesses your landscaping website from a smartphone, tablet, or desktop, they will enjoy a smooth browsing experience, significantly increasing the likelihood of them reaching out to your business.
To put it into perspective, 67% of users are more inclined to purchase from a company with a mobile-friendly site. If you choose to build a non-responsive website, you risk losing potential clients to your competitors.
Make responsive design a cornerstone of your landscaping web design strategy.
2. Optimize Your Landscape Website for Search Engines
How do you typically find information, services, or products? Chances are, you use Google.
Search engines play a vital role in how potential customers research and make purchasing decisions, which is why it’s crucial to build and optimize your site according to search engine optimization (SEO) best practices. By focusing on SEO, you can enhance your website’s visibility in search results on Google and other search engines.
A higher ranking in search results translates to more:
Studies indicate that most users click on the top-ranking pages in search results, with the first three results capturing 75% of all clicks. In contrast, the second page garners a mere six percent.
An attractive website alone isn’t enough to ensure your business stands out; optimization is equally important.
Optimizing your site for SEO involves various tasks aimed at making your site user-friendly and appealing to search engines. This includes creating helpful and informative content, which is a significant aspect of SEO.
To guarantee that your landscaping web design incorporates effective SEO practices, consider partnering with a specialized SEO and web design agency like Stratedia. Our dual focus allows us to craft a visually appealing site while optimizing it for search engines.
3. Prioritize Website Speed
Website speed is another critical factor in landscape web design.
A fast-loading site enhances user experience and contributes to better SEO. With improved user experience and site performance, your business can achieve higher search rankings and attract more landscaping service bookings, ultimately boosting your revenue.
To illustrate the importance of speed, research shows that 53% of users will leave a website that takes more than three seconds to load. Additionally, improving page speed by just one second can increase conversions by up to seven percent.
While page speed can be enhanced later through optimization services, it’s more cost-effective to incorporate it from the start. Collaborate with an agency like Stratedia that prioritizes page speed in their designs.
4. Secure Your Landscape Website with HTTPS
Even if your business doesn’t handle online payments, having a secure site is crucial.
Search engines and users look for HTTPS as a sign of trustworthiness. Websites lacking an SSL certificate—which enables HTTPS—are often perceived as untrustworthy, triggering browser security alerts and failing to display the reassuring padlock symbol associated with safety.
Whether you’re developing your site in-house or with an agency, ensure you purchase and set up an SSL certificate. If you’re redesigning your site, the agency will also need to implement the necessary redirects, further emphasizing the importance of partnering with an SEO and web design agency.
5. Maintain Consistency in Your Website’s Design
Consistency is key in landscape web design. If you create vastly different designs for each page, visitors may feel disoriented. Keep them engaged by using templates for various sections of your site.
For instance, maintain a consistent layout for all your landscaping service pages.
You can also establish a predictable navigation structure across your site. By having the same design and menu options in your navigation bar, you make it easy for users to navigate your website, enhancing their overall experience.