When someone locks their keys in their car or has a malfunctioning lock, their first instinct is to grab their phone. They might ask a friend for advice, but their next step is typically searching Google or another search engine for “locksmiths near me.”
To get their business, your locksmith company needs to rank on the first page of search results—ideally in the top spot. Achieving this requires search engine optimization (SEO) for your website and social media pages.
SEO is a powerful tool for building your brand and reputation when it matters most. It involves researching the keywords people use to find services like yours and integrating those terms into your website’s copy, product descriptions, blog posts, and more.
Local SEO, a specific branch of SEO, focuses on attracting customers in your area. For example, if you’re a locksmith in Harrisburg, PA, you’ll want to include references to “Harrisburg,” “Central Pennsylvania,” and other relevant locations throughout your site. Even when users search using general terms like “near me,” Google will use their location to match them with local businesses like yours.