When someone finds themselves in a bind, like locking their keys in their car or returning home to a faulty lock, their immediate reaction is to grab their phone. After possibly consulting a friend or family member for advice, their next move is usually to turn to Google or another search engine to search for “moving companies near me.”
If you want to capture their business, it’s essential to rank on the first page of search results — ideally, aiming for that coveted top position. Achieving this requires effective search engine optimization (SEO) for your website and social media profiles.
SEO is a powerful tool for promoting your brand and establishing your reputation when it counts the most. It involves researching the terms and phrases that potential customers use when looking for services like yours and incorporating those keywords into your website’s copy, product descriptions, blog entries, and other content.
Local SEO, a specific branch of SEO, focuses on attracting customers in your geographical area. For instance, if your moving company is located in Harrisburg, PA, you’ll want to include terms like “Harrisburg,” “Central Pennsylvania,” and other relevant local areas throughout your website. Even when users search with broader terms like “near me,” Google can utilize their location to connect them with you and other nearby service providers.