The primary strategy for conversion rate optimization (CRO) among moving companies is A/B testing. This method involves creating two or more variations of the same call to action (CTA) on a webpage to determine which performs better over approximately one month.
A/B testing is most effective on high-traffic pages with low conversion rates. Even minor adjustments, such as changing the color of a button, can lead to significant improvements.
You can also test various other elements of a page, including headings, font sizes, image placements, and sidebar content. Conducting A/B tests helps you gain insights into your customers’ preferences. If, for example, changing a button color results in a 10% increase in conversions, you can apply that change across your entire site.
Typically, enhancements made on one page will positively impact other pages as well. However, there may be exceptions. When you identify a successful strategy, feel free to implement it on other pages.
The main drawback of A/B testing is that it can be a slow process. It takes time to gather sufficient data for accurate conclusions. A/B testing is inherently designed for long-term evaluation, so if you see significant results within just one day, it’s wise to wait for a month to see if the trends hold.
Your initial results might be influenced by external factors, such as a viral post or a seasonal traffic drop. The longer you run the test, the closer you get to an average that accurately reflects customer behavior.
However, it’s also important not to prolong your testing indefinitely. If you wait too long, you may never make the necessary decisions for improvement. We recommend running A/B tests for about a month, which should provide enough visitors for a solid sample size while accounting for seasonality or other fluctuations in traffic. This timeframe will lead to more accurate conclusions.
When you implement changes based on a well-timed A/B test, you can be confident that you are making informed adjustments that will benefit your moving company’s website for years to come. In contrast, if you make changes after only a day of testing, you might need to conduct additional tests to achieve the long-term results you desire.