When someone needs painting services for their home or business, their first move is often to grab their phone and search for “painters near me” on Google or another search engine.
To win their business, your company must appear on the first page of search results—ideally in that top spot. Achieving this requires implementing search engine optimization (SEO) on your website and social media platforms.
SEO is one of the most powerful tools for increasing your brand’s visibility and building a strong online reputation. It involves researching the keywords and phrases people use when searching for painting services and incorporating them into your website’s copy, product descriptions, blog posts, and more.
Local SEO, a specific branch of SEO, focuses on reaching customers in your service area. For example, if you’re a painting company in Harrisburg, PA, you’ll want to include mentions of “Harrisburg,” “Central Pennsylvania,” and other areas you serve throughout your website. Even if people search using broad terms like “painters near me,” Google will use their location to match them with local providers like you.