If you’re ready to use PPC advertising to grow your painting business and reach new leads, here are three essential tips to help you create a successful campaign!
1. Set Your Campaign Goal
Before launching your PPC campaign, it’s important to set clear campaign goals. Your goals will shape the direction and performance of your ads.
The most common goal is earning conversions, such as new leads or bookings. PPC is highly effective for driving conversions because it targets people who are actively searching for painting services. Set a realistic target for the number of conversions or conversion rate you want to achieve.
Another possible goal is increasing impressions, which refers to how many people see your ad. While you only pay for clicks, monitoring impressions can help you build brand awareness and get your painting business in front of more potential customers.
Setting a campaign goal gives you a clear direction and helps you tailor your PPC ad strategy to meet that objective.
2. Write Relevant Ad Copy
To engage potential leads and encourage conversions, it’s essential to write ad copy that is directly relevant to your chosen keywords. When users search using specific terms, they expect the ad to match their query closely, delivering information that addresses their needs.
For example, if you’re aiming to rank for the keyword “professional painting services,” your ad should emphasize the painting services you provide, as well as the pricing. If your ad copy focuses on unrelated topics, like how to select paint colors, it won’t meet user expectations for that keyword, which could reduce the effectiveness of your campaign.
Relevance is also key for your ad’s placement. Google factors ad relevance into its quality score, which directly impacts where your ad appears. The more aligned your ad content is with your keywords, the better your quality score will be, leading to higher placements and increased traffic to your site.
When crafting your PPC campaign, ensure that your landing page content closely matches the keywords you’re targeting to maximize relevance and engagement.
3. Leverage Ad Extensions
Google provides tools to customize your ads and include additional information to make them more appealing. Ad extensions allow you to enhance your ad by including extra details that encourage users to click.
One valuable extension is the location extension, which adds your business address to your ad. This is particularly useful for driving foot traffic to your physical location, especially for mobile users searching for nearby services.
Another helpful feature is the call extension, where you can display your phone number in the ad. This is great for mobile users, as they can tap the number and call your business directly.
Sitelink extensions are also effective, enabling you to link to specific pages within your website. You can guide potential customers to pages like services, pricing, or contact information, ensuring they land on the page most relevant to their needs.
By incorporating ad extensions into your campaign, you can provide users with more ways to interact with your business, ultimately increasing engagement and helping attract more quality leads to your painting services.
