The first step to creating an effective website is establishing your brand style. Your brand is a key part of your business identity. If you want leads to remember your brand, you must make a lasting impression on them.
Brand recognition plays a crucial role in helping your interior design business gain leads. People are more likely to choose your services if they are familiar with your brand. When it comes down to choosing between you and a competitor, they’ll likely pick the brand they know best.
To build this recognition, you need to establish a consistent brand style across all platforms. This consistency makes it easier for your audience to identify and connect with your business.
Start by selecting the colors that will represent your business. Your color scheme will be used in all marketing materials, so make sure it’s unique and memorable. Consistency is key — think of big brands like McDonald’s with its signature red and yellow, or Target with red and white. These brands don’t change their colors, which reinforces their recognition.
In addition to color choices, other brand elements such as typography, writing style, and image types play a significant role. Creating a cohesive, well-branded look ensures that, no matter who works on your marketing or website, the message remains consistent and clear across all platforms.