When homeowners decide to address plumbing issues or enhance their systems, their first instinct is often to grab their phones. They may ask friends for recommendations, but they are likely to search online for “plumbers near me.”
To capture their attention and secure their business, it’s crucial to rank on the first page of search results—ideally at the top. Achieving this requires implementing search engine optimization (SEO) strategies on your website and social media profiles.
SEO is one of your most powerful tools for increasing visibility and establishing credibility when it matters most. It involves researching the keywords that potential clients use when looking for plumbing services and integrating those terms into your website content, service descriptions, blog posts, and more.
Local SEO specifically targets clients within your geographical area. For example, if you’re a plumbing service in Austin, TX, you should incorporate keywords like “Austin,” “Central Texas,” and other relevant locations you serve throughout your website. Even when users search with vague terms like “near me,” Google can utilize their location data to connect them with local plumbing professionals like you.