PPC advertising offers a flexible and cost-effective solution for plumbers. You set your budget, whether it’s $300 or $1,500, and can adjust it as needed. This flexibility allows you to manage your spending and optimize your campaign without unexpected costs.
You also determine your maximum bid—the highest amount you’re willing to pay for each click on your ad. This amount can be adjusted to align with your budget and campaign goals. With PPC, you only pay when someone clicks on your ad, not for mere impressions, ensuring that your budget is allocated to engaged leads.