How easy is it for visitors to find the information they need on your site? Is your menu straightforward and logically organized, or does it require users to search around? Many websites have complicated navigation, which can frustrate someone looking for plumbing services, leading them to leave your site for a competitor’s.
If your navigation needs improvement, review it to see if any pages can be grouped into sections or combined. Simplify wherever possible to eliminate barriers that might prevent customers from reaching out. It’s better to have 12 well-organized pages than 25 that are difficult to navigate.