When contemplating the development of an SEO strategy for your roofing business, it’s crucial to establish clear metrics for assessing its success. Setting goals, whether focused on increased purchases, email sign-ups, or leads, provides a roadmap for your campaign.
While metrics like increased traffic might seem appealing, it’s advisable to steer clear of vanity metrics that don’t necessarily align with desired outcomes. When outsourcing your SEO, be wary of agencies overly fixated on these metrics, as they may not translate into the results you seek.
In addition to goal-setting, selecting a reliable platform for tracking campaign performance is essential. It’s important to note that SEO is a long-term strategy, unlike PPC, and doesn’t yield immediate results. Give your campaign the necessary time to mature before evaluating its effectiveness. This approach ensures a more accurate assessment of your roofer SEO efforts.