Social Media for Law Firms: 7 Steps to Success

Learn how to leverage social media to grow your law firm with these essential steps. Social media marketing has transformed the way law firms connect with clients and build brand awareness. According to a recent survey by the American Bar Association, 80% of law firms now use social media, and with good reason—it’s a powerful way to expand your reach and establish credibility.

Why should your law firm embrace social media? From boosting brand awareness to driving new clients, social media provides numerous benefits that can help your practice thrive. In this guide, we’ll explore the advantages of social media for law firms and outline key steps to create an effective social media strategy.

Ready to get started with a custom social media marketing plan? Contact Stratedia at 860-415-0340 or request a free consultation today.

Broad Reach

With almost 4 billion users worldwide, social media offers access to a vast audience. If your law firm isn’t using social media, you’re missing out on countless potential clients that your competitors are engaging with.

Enhanced Brand Awareness

Social media is an ideal platform to communicate your brand’s identity. Through thoughtful profiles and consistent posting, you can build a recognizable brand that resonates with your audience, whether your tone is formal and professional or warm and approachable. Developing a strong brand presence helps establish trust and keeps your firm top-of-mind for legal services.

Thought Leadership Opportunities

Position your law firm as an authority in your field by sharing valuable insights and advice. Consistent posts that demonstrate your expertise can establish your firm as a go-to resource for legal information, making potential clients more likely to seek out your services.

Direct Engagement

Social media offers an interactive platform where you can engage directly with followers, building relationships with potential clients and fostering loyalty with current ones. By responding to questions and comments, your firm demonstrates its commitment to accessibility and client support.

New Clients and Business Growth

Social media is a valuable tool for attracting new clients. Even if clients don’t contact you directly through social media, having an active online presence contributes to brand awareness and trust—key factors in a client’s decision to choose your firm.

1. Conduct a Social Media Audit

Start by evaluating your current social media presence. Analyze each profile’s setup, content, branding, and performance to understand what’s working and what could be improved. Key elements to review include:

• Profile completeness and branding consistency
• Types of content that perform best
• Engagement levels and follower demographics

2. Research the Competition

Take note of how other law firms use social media. This research can help you identify popular platforms, effective content types, and engagement strategies without copying their approach. Look for insights on frequency, post style, and topics that resonate with their audiences.

3. Set SMART Goals

Set clear goals for your social media marketing plan using the SMART framework:

• Specific: Define exact goals, like increasing website visits or engagement.
• Measurable: Use metrics like follower growth or engagement rate.
• Attainable: Ensure goals are realistic given your resources.
• Relevant: Align goals with your firm’s overall objectives.
• Time-bound: Set a timeframe for each goal, like increasing followers by 20% in three months.

For example, if your goal is to boost community awareness, you could post about local events and highlight your firm’s involvement. To generate more leads, you could post links to consultation request forms on your website.

4. Choose the Right Platforms

To succeed in social media marketing, focus on the platforms where your audience is most active. Here are some ways to identify the best platforms for your law firm:

• Check where you have the most followers and engagement.
• Search for your firm’s name on social media platforms.
• Research terms related to your practice area.
• Ask clients which platforms they use most for business.

LinkedIn, Facebook, and Twitter are often popular choices for law firms, while Instagram can work well if you have visual content, such as team events or community outreach.

5. Create a Content Plan and Calendar

Outline what types of content you’ll post and establish a posting schedule. Plan for a mix of content types that align with your goals. Content ideas include:

• Relevant legal news and updates
• Infographics with legal tips
• Case studies and testimonials
• Behind-the-scenes glimpses of your firm
• Promotional content, such as announcements of new services or events

Aim for a balance of 80% informative or engaging content and 20% promotional posts, adjusting as needed based on your brand and goals.

6. Engage with Followers

After posting, be proactive about checking your pages and responding to messages, comments, and mentions. Engagement is crucial to building a strong online presence, so dedicate time to interacting with your followers. This responsiveness can make a lasting impression and foster trust with potential clients.

7. Test and Adjust Your Strategy

Social media is dynamic, so regularly review your analytics, test new ideas, and adapt based on what you learn. Most platforms offer built-in analytics tools, and third-party tools or professional services can provide additional insights. Decide on key metrics to track, such as engagement rate, click-through rate, and follower growth, and adjust your strategy as needed.

Stratedia offers a full range of social media services to help your law firm succeed online. Our social media management and advertising services include:

• Custom strategy development
• Profile setup and optimization
• Creation of original content
• Custom graphic designs
• Social media audits
• Daily monitoring and engagement
• Regular performance reports

When you partner with Stratedia, you’ll work with a dedicated account manager who will develop and implement a social media strategy tailored to your firm’s goals. As a full-service digital marketing agency, we also offer a range of complementary online marketing services to enhance your social media efforts.

Ready to see why our clients trust us with their digital marketing? Call Stratedia today at 860-415-0340 or request a free consultation to start building your custom social media plan.