With so many people frequently using their phones, location-based businesses like childcare providers have a great opportunity to connect with potential clients. If a parent has location services enabled on their device, local marketing can target them directly. The next time a parent searches for “daycares near me,” you’ll want your business to be the one that stands out.
To make sure your business appears in Google search results, start by claiming and optimizing your Google Business Profile. Complete all necessary information, write a comprehensive description of your childcare services, and incorporate relevant local keywords to connect with your target audience effectively.
When selecting the right keywords, think about what your ideal local customers might search for and aim for specificity. For example, if you run a Christian preschool at a local church, target keywords like “Christian preschool in Harrisburg, PA” or “faith-based childcare near Harrisburg” to attract the right audience.
Once you’ve set up your Google Business Profile, consider partnering with local businesses and the chamber of commerce to promote your services and build valuable backlinks to your website. These backlinks from trusted sources boost your daycare’s credibility and help attract parents searching for reliable childcare providers in your area.
Want to dive deeper into how local marketing can drive lead generation? Check out our detailed guide to local marketing for more strategies and insights!