1. Select Your Platforms
Decide where your ads should appear. For delivery services, Google Ads is often ideal for reaching users actively searching for solutions, while social media platforms like Facebook or Instagram can target users based on demographics and interests.
2. Conduct Keyword Research
Identify keywords your audience might search for, such as “furniture delivery near me” or “meal delivery services.” Use tools like Google Keyword Planner to discover related terms and evaluate search volume and competition.
Pro Tip: Focus on long-tail keywords like “eco-friendly delivery services in Boston.” These terms are more specific, attract qualified leads, and have lower competition.
3. Set Your Budget
Determine how much you’re willing to spend. At Stratedia, we help our clients optimize their PPC budgets by balancing bid amounts with potential ROI to maximize results.
4. Launch and Manage Campaigns
After setting up your campaigns, it’s time to go live. This includes creating engaging ad copy, selecting visuals, and defining your target audience to ensure your ads appear to the right people.
5. Monitor and Optimize
PPC campaigns require ongoing monitoring to ensure they perform well. Analyze metrics like click-through rates (CTR) and conversions, and make adjustments to improve performance.