When crafting your M&A firm’s SEO strategy, it’s essential to start by understanding the industries you want to target. This means diving into their revenue streams, common practices, key players, and — most importantly for SEO — the keywords they use in their Google searches.
Keywords are the terms your target audience uses to find information about M&A services relevant to their industry. You can identify these keywords using free tools like SemRush or Keyword Tool.
Focus on long-tail keywords — phrases that are specific and detailed. These keywords reflect user intent, meaning they attract people more likely to convert into clients than those using broad, single-word searches.
For example, a long-tail keyword like “M&A for investment bankers” likely attracts investment bankers actively seeking M&A guidance or partnerships.
With this keyword research in hand, your firm can begin targeting the right audience and driving meaningful connections with potential clients. Let Stratedia help you harness the power of SEO to grow your business.