Top 3 Advantages of PPC Advertising for Sign Businesses

Pay-per-click (PPC) is a paid advertising strategy where your ads appear at the top of search engine results. For sign companies, PPC is a powerful tool to attract leads actively searching for signage services or looking to hire a sign company.

• Keyword Selection

The success of your PPC campaign begins with choosing the right keywords. Keywords dictate where your ads appear in search results, so selecting relevant terms is essential to connecting with potential clients.
Use keyword research tools to identify a list of options, focusing on long-tail keywords—phrases with three or more words, such as “custom signs in Los Angeles.” These longer keywords attract more targeted leads and yield better results.

• Bidding for Placement

After selecting your keywords, you’ll need to bid for ad placement. Your maximum bid is the highest amount you’re willing to pay per click.
Your ad placement is determined by a combination of your maximum bid and your quality score, which reflects factors like ad relevance and clickthrough rate (CTR). A higher quality score can improve your ad’s placement while lowering costs.

• Launch Your Campaign

Once your keywords, bid, and quality score are set, your campaign goes live. Your PPC ads will now appear in search results, helping you attract leads ready to hire a sign company or purchase signage services.

By leveraging PPC, your sign company can connect with valuable leads and drive conversions, ensuring your business stands out in a competitive market.

Including pay-per-click (PPC) advertising in your digital marketing plan offers significant advantages. Here are three key benefits your sign company can experience with PPC:

1. Full Control Over Your Budget

One of the standout features of PPC is the flexibility it offers in managing your budget. Unlike other digital marketing methods that may require fixed costs or predefined plans, PPC allows you to determine exactly how much you want to spend.

Whether you allocate $100 or $1,000, the choice is entirely up to you. However, it’s important to note that your budget will directly impact your campaign’s reach and effectiveness. For example:

• A budget of $100 with a cost-per-click (CPC) of $2 yields 50 clicks.
• Increasing your budget to $1,000 enables 500 clicks, expanding your chances of generating more leads.

The ability to adjust your spending as needed ensures your PPC campaign aligns with your business goals and resources.

2. Complete Control Over Campaign Design

PPC campaigns empower your business to tailor ads to resonate with your audience. You decide the content, appearance, and functionality of your ads, ensuring they capture attention and encourage engagement.

Google Ads offers various extensions to enhance your ad, such as:

• Sitelinks to direct users to specific pages.
• Call extensions to provide an easy way for leads to contact you.
• Location extensions to highlight your business’s address.

Beyond ad customization, you can control the timing and duration of your campaign. For example, running your ads during peak activity hours ensures they reach your target audience when they’re most likely to engage. Additionally, you can design campaigns around promotions or special events, making PPC a versatile tool for your marketing strategy.

3. Attracting High-Quality Leads

PPC is one of the most effective methods for generating qualified leads actively searching for a sign company. High-intent searches often result in ad clicks—65% of these searches lead to users engaging with a PPC ad.

Even better, visitors who click on PPC ads are 50% more likely to convert compared to organic search visitors. These individuals know what they’re looking for and are ready to take action, making PPC an excellent investment for securing valuable leads.

By leveraging PPC, your sign company can maximize its marketing budget, customize campaigns to target the right audience, and attract ready-to-convert leads, ultimately driving business growth.

PPC advertising is one of the most effective ways to generate high-quality leads for your sign business. At Stratedia, we specialize in creating tailored PPC campaigns that deliver measurable results and drive growth for your company.

Ready to see the impact of a custom PPC plan? Contact us online to speak with a strategist and start driving valuable results for your sign business today!