Not every platform works the same for every business. Here are the top platforms your sign company should consider using.
Facebook
With over 2 billion monthly users, Facebook is one of the best platforms for marketing your sign company.
Facebook allows you to:
- Share posts linking to your website or showcasing your services.
- Run highly targeted ads based on location, demographics, and interests, ensuring your budget is spent effectively.
- Post content that educates your audience, such as the types of signs you offer or how they can benefit businesses.
- Highlight special promotions or display images of completed projects to attract potential clients.
Additionally, Facebook Messenger can be used for customer service, enabling you to respond to inquiries, address concerns, and show your responsiveness to current and prospective clients.
Post Ideas for Facebook:
1. Links to Your Website: Drive traffic directly to your website by sharing links to product or service pages.
2. Promotions and Discounts: Announce sales with clear details to encourage engagement.
3. Showcase Custom Projects: Highlight your best work to inspire new customers.
4. Industry Tips and Insights: Share helpful content to position your company as an industry leader.
Instagram
Instagram is a visual platform, making it ideal for sign companies to showcase their designs. From stunning images of completed signs to videos of the creation process, Instagram helps you visually connect with your audience.
Features to Utilize on Instagram:
- Posts: Share high-quality images of your custom signs, including photos with satisfied clients (with their permission).
- Stories: Post time-sensitive promotions or behind-the-scenes glimpses of your projects. Stories expire after 24 hours but are perfect for creating urgency and engagement.
- Ads: Leverage carousel ads, image ads, or video ads to promote your services. These ads can link directly to landing pages, making it easy for users to take the next step.
Post Ideas for Instagram:
1. Custom Sign Designs: Highlight your best projects with creative visuals.
2. Promotions: Share eye-catching graphics advertising upcoming sales or deals.
3. Behind-the-Scenes Content: Give your audience a look at your production process to build trust and engagement.
4. Customer Spotlights: Post photos of satisfied clients with their custom signs for a personal touch.