Real Estate Digital Marketing: 6 Expert Tips for Realtors by Stratedia

Digital marketing is no longer optional in real estate—it’s essential. Research shows:

• 90% of homebuyers rely on the Internet for home searches.
• 76% of buyers visit or drive by homes they find online.
• 41% discover their homes first through online listings.

If you’re not leveraging digital marketing, you’re missing out on a huge audience of potential buyers and sellers. Let’s explore six impactful strategies to help you stand out in the competitive real estate market.

Local visibility is crucial for realtors. Here’s how you can achieve it:

• Google Business Profile: Claim and optimize your profile with accurate business details.
• Local Directories: List your business on platforms like Yellow Pages, Yelp, and Foursquare.
• SEO for Local Searches: Include location-specific phrases, such as “Realtor in Austin, TX,” throughout your website and online profiles.

Encourage clients to leave reviews on platforms like Yelp to build trust and increase visibility.

Your website is the cornerstone of your digital marketing efforts. A successful real estate site should:

• Showcase Listings: Keep property details updated with high-quality photos, pricing, school district info, and contact options.
• Be Mobile-Responsive: Ensure your site is fast-loading and accessible on all devices.
• Streamline Navigation: Create an intuitive design that allows users to find information quickly.
• Prominently Display Contact Info: Make your phone number, email, and location easy to locate.

A user-friendly, professional website helps build credibility and encourages inquiries.

Social media is a powerful tool for connecting with potential buyers. Follow these tips:

• Facebook: Use it to share open house details, listings, and relevant content. Allow fans to message you directly for inquiries.
• Instagram: Post visually appealing photos and videos of homes, staging ideas, and neighborhood highlights.
• Pinterest: Create boards for property listings, home improvement tips, and decorating inspiration.
• Twitter: Share industry news, tips, and quick updates about new listings.

Be consistent in your posting schedule, and don’t hesitate to engage with your audience.

Becoming an active participant in your local and industry community online helps build authority and trust.

• Comment on Blogs and Forums: Share insights on real estate, home buying, or selling tips.
• Participate in Local Discussions: Join neighborhood forums or social media groups to connect with potential clients.
• Answer Questions on Quora: Establish yourself as an expert by providing thoughtful answers to real estate queries.

Authentic engagement makes your name recognizable and trusted.

Content marketing is an excellent way to showcase your expertise and attract more traffic to your website.

• Create a Blog: Write posts on topics like market trends, home-buying tips, and staging ideas.
• Guest Post: Collaborate with local blogs or industry websites to share your knowledge and build backlinks to your site.

Content that provides value will encourage people to trust you as a knowledgeable professional.

Email campaigns are a great way to stay top-of-mind with clients and prospects.

• Send Market Updates: Share information about new listings, price changes, and market trends.
• Provide Value: Include links to helpful blog posts or guides.
• Automate Follow-Ups: Use email automation to nurture leads and maintain client relationships.

Platforms like MailChimp make it easy to manage email campaigns and monitor performance.

At Stratedia, we understand the unique challenges realtors face in the digital world. Our team specializes in creating tailored strategies that help real estate professionals grow their businesses and connect with their target audience.

Whether you need a stunning website, engaging social media content, or expert SEO, Stratedia has you covered. Contact us online or call us today at 860-415-0340 to discuss how we can help take your real estate business to the next level!