When it comes to SEO, specificity matters. Long-tail keywords—phrases with three or more words—are highly targeted and less competitive. For example, instead of targeting “golf course,” aim for “18-hole golf course in [city].”
Why long-tail keywords work:
- They attract a niche audience actively searching for specific services.
- Lower competition means it’s easier to rank higher in search results.
Incorporate these keywords naturally into your content for better visibility and engagement.