1. Choose Relevant Keywords for Maximum ROI
The foundation of a successful PPC campaign lies in keyword selection. Identify keywords your target audience searches, and focus on long-tail keywords—specific phrases like “best project management SaaS software” or “email automation software for startups.”
Long-tail keywords are cost-effective and attract highly qualified leads because they reflect specific search intents. Use tools like Google Keyword Planner or our proprietary systems at Stratedia to uncover valuable keyword opportunities.
2. Set an Appropriate Budget
Budgeting is critical for PPC success. While PPC campaigns allow flexibility, setting too low of a budget can limit your campaign’s reach and results. For instance, a $500 investment may not generate the same impact as a $2000 campaign.
Stratedia helps software companies find the perfect balance: maximizing your ad spend for ROI while ensuring room for other marketing initiatives.
3. Leverage Ad Extensions for More Engagement
Ad extensions provide additional information to users, making your ad more compelling. These extensions not only boost your ad’s visibility but also increase clicks. Common extensions include:
- Call extensions: Highlight your contact number.
- Sitelink extensions: Direct users to specific pages on your website.
- Promotion extensions: Advertise limited-time deals.
- Callout extensions: Emphasize your software’s unique features.
By incorporating these extensions, your ads stand out and deliver the information users need to take the next step.