How Tech Companies Can Drive Leads: 6 Essential Strategies

Learn how to attract high-quality leads and secure larger deals for your tech company with this guide to the most effective lead generation strategies.

As technology evolves, so do the opportunities for entrepreneurs. While this is exciting news for tech businesses, it also means increased competition, with potential customers carefully evaluating their options before making a decision. To ensure they choose your company, you need a solid lead generation strategy in place.

Lead generation focuses on attracting serious buyers—those with a strong interest and intent to purchase your products or services. For tech companies, this is a crucial aspect of marketing. By implementing the right strategies, you can give prospects compelling reasons to connect with you, ultimately driving better results.

At Stratedia, we’ve spent years perfecting digital marketing strategies for our clients, helping generate leads in the last five years alone.

Ready to take your tech company’s lead generation to the next level? Contact us online to get started!

Every successful campaign, whether online or offline, aims to inspire action. When users click through to your site, they should immediately understand what step to take next. Interactive landing pages tailored to each campaign provide that clarity while increasing your chances of capturing valuable leads.

Design a clean, focused layout that highlights your tech company, the specific product or service being promoted, and a clear call to action. This could involve encouraging visitors to:

• Request more information.
• Download a resource like a whitepaper or guide.
• Sign up for a free trial of your product.

Make sure the page includes an interactive form where users can input their names, email addresses, and other essential details. Collecting this information allows you to seamlessly follow up and nurture these potential leads into customers.

By tailoring landing pages to align with your campaigns, you can significantly enhance lead generation for your tech company.

Just as test drives and fitting rooms help customers make informed decisions, offering free trials is an effective way for tech companies to showcase the value of their products. A free trial not only allows potential customers to experience your product firsthand but also serves as a powerful lead-generation tool.

Here’s how to implement this strategy effectively:

• Landing Pages: Highlight a free demo as the central offer on a dedicated landing page to capture interest and collect lead information.
• Homepage Promotion: Feature the free trial prominently on your homepage to maximize visibility.

Adjust the trial period to suit your product type:

• Simple Products: Offer shorter trials, such as one hour for software like video games.
• Complex Products: Provide a time-limited full version or an indefinitely available version with restricted features.

By allowing prospects to see how your product works for them, you build trust and increase the likelihood of conversion, turning trial users into paying customers.

Webinars are an excellent way for your tech company to showcase expertise, build trust, and attract potential leads. By addressing specific industry challenges or educating your audience about solutions, you establish your brand as a thought leader while sparking interest in your products or services.

Why Webinars Work:

• Educate and Engage: Provide valuable insights that address your audience’s needs, positioning your company as an authority in the field.
• Lead Generation: Attendees must register to join, providing you with contact information to follow up with them.

Extend the Value:
Unlike in-person events, webinars can be recorded and archived for future use. This means you can continue capturing leads long after the live event by offering on-demand access.

Pro Tip: Follow up with attendees after the webinar with additional resources, exclusive offers, or personalized emails to nurture these leads further and keep them engaged with your brand.

Webinars are a powerful, scalable strategy to grow your audience and convert interest into meaningful business opportunities.

Satisfied customers can be some of your most powerful advocates. If they’ve benefited from your products or services, there’s a good chance they know others who would be interested too. Don’t leave this to chance—take a proactive approach by asking for referrals.

How to Encourage Referrals:

• Dedicated “Refer a Friend” Page: Create a page on your website where customers can submit the names and email addresses of colleagues or friends who might benefit from your offerings.
• Incorporate Referrals in Other Processes: When offering product demos, event registrations, or onboarding experiences, include a referral option to gather additional leads.

The Benefit:
One lead can quickly multiply into several through a referral program, significantly expanding your reach. By making it easy for customers to share your products and services, you turn satisfied users into ambassadors, driving growth and new opportunities.

Proactively seeking referrals transforms existing relationships into a valuable source of potential business.

While your marketing campaigns can effectively highlight the value of your products and services, third-party endorsements from trusted influencers can take credibility to the next level. Influencers act as advocates, lending authenticity to your brand and helping you reach new, highly targeted audiences.

How to Engage Influencers:

• Identify Key Industry Voices: Look for influencers, reviewers, and thought leaders within your tech niche who have a strong following and align with your brand values.
• Provide Early Access: Send your product to influencers before its official launch, allowing them to try it out. Include links to dedicated landing pages where their followers can learn more or sign up.
• Leverage Reviews: Positive reviews or testimonials from influencers can generate demand for your product, increasing interest and driving leads.

The Result:
When influencers vouch for your product, their audience—who already trust their recommendations—are more likely to take action. This not only boosts demand but also strengthens the impact of your other lead-generation strategies.

Working with influencers adds a powerful layer of credibility and visibility to your tech company’s marketing efforts.

Surveys are a powerful tool to gather insights directly from potential tech buyers. Instead of guessing what your audience wants, ask them directly. This approach not only helps you generate new leads but also provides valuable data to shape future marketing and product strategies.

What to Ask:

• Focus on broad challenges and goals rather than specific products or services.
• Ask about pain points in their personal or professional lives that your solutions could address.
• Inquire about their priorities in a software platform—speed, cost-efficiency, user-friendliness, etc.
• Gauge what they might be willing to pay for certain solutions.

How to Use Surveys Effectively:

• Host the survey on your website and share the link across your social media channels, email campaigns, and other platforms.
• Offer an incentive, such as a free resource or discount, to encourage participation.

Surveys not only help you capture new leads but also provide actionable insights into your audience’s needs and preferences. This allows you to craft more targeted offers and campaigns, ensuring your messaging resonates with your audience.

By leveraging surveys, your tech company can generate leads while gaining a deeper understanding of your market.

No matter what tech products or services you offer, lead generation is essential for fueling business growth. Let Stratedia help you build a strong lead-generation strategy that fills your sales funnel and attracts new customers.

Ready to start generating quality leads? Contact us today or Reach out online to speak with one of our strategists and get started with a tailored lead-generation plan that drives results!