Lead generation is the process of attracting and capturing the interest of potential members. Think of it as planting seeds in a garden—you nurture these seeds (leads) until they grow into loyal, paying customers.
Leads can take many forms:
- A website visitor filling out a form for a free trial.
- Someone providing their email for updates or promotions.
- An individual calling your gym to ask about membership options.
While leads are not yet conversions (signups or purchases), they are a vital first step in your marketing funnel. Without leads, conversions can’t happen, making lead generation an essential part of your gym’s growth strategy.