Pretty much all SEO tactics can be put into one of three categories:

- On-Page SEO
- Off-Page SEO
- Technical SEO
So what is the difference between these 3 categories?
- On-page SEO covers the tactics that you use on your site that help search engines to better understand and rank your content. This includes:
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- Site Content
- Title Tag and Meta Tag Optimization
- H Tag Optimization
- Internal linking
- image optimization
- Off-page SEO includes the tactics that relate to the activities carried out away from your own website. The main off-page tactic is considered to be link building. This also includes:
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- content marketing
- social media
- appearing on podcasts
- landing reviews
- building local citations
- Technical SEO covers the things that directly impact the indexing and crawling of your site by search engines. It is argued that this should fall under on-page SEO, but it is also widely considered as a discipline in its own right. This includes:
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- site speed optimization
- structured data
- canonicalization
- hreflang
- XML Sitemap
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If you have questions or concerns about your Social Media presence, give Stratedia a call at 860.415.0430 or visit us online at stratedia.com. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!