WordPress is well known as a perfect blogging tool, but now it’s better to term it a CMS (Content Management System) since it has grown immensely over the years. This humble platform now holds the potential to build an interactive website. According to present records, WordPress is used all over the globe by tens of millions of people as their preferred web development platform. There is a variety of reasons that describes why it is broadly used to develop websites, but in this blog, you will read about the main reasons why WordPress is ideal for your small businesses.

This is only the start of the benefits that come with this tool, and there is a lot to come in this blog. So, let’s dig into the reasons why WordPress great for small business enterprises.

SEO Optimized

Having a website without search engine optimization is quite similar to having no website at all. Today, everyone builds a website by keeping SEO perspectives in mind. This problem has been resolved with WordPress. Websites developed on WordPress are by default SEO optimized as the structure it follows is already acknowledged by the search engines. But WordPress SEO doesn’t stop there.

Secure And Reliable

It is true that WordPress is a powerful CMS and web development platform which takes ongoing work consistently and makes it as secure as possible. When it comes to providing security WordPress is at the top. They release regular updates and security patches thereby creating a safer website environment for you.

Plus there are a bunch of ways you can improve your WordPress website’s security with a plugin or basic precautions. If you want to learn more, visit our blog for more WordPress security tips.

Open Source Development Platform

It is called open source because anyone can download and use the code available in the WordPress Codex to add functionality to their website (or if you’re advanced, you can extend and reuse the code any way you wish). This is one of the best and most important advantages which makes WordPress a preferred choice for small businesses. To manage the source code, entrepreneurs may hire a WordPress developer, but it is totally their choice as they can also handle it on their own.

User-Friendly Interface

Basically, WordPress is created in such a way that all technical and non-technical people can take advantage of it. This is what makes it highly demanding all over the globe. Another important fact of it is that it is quite interactive and user-friendly which allows users to easily create web pages, menus, posts, forms and even let them manage media like videos and images with ease & convenience.

Easy and Quick Website Setup

Another major reason that why small businesses should use WordPress is that it can be installed with a single click. This means you don’t need to be an expert with servers or hosting as it doesn’t require hardcore skills.

After installation, you will have a wide array of features and functionality which help you with website development. WordPress’ clean, informative and easy to use dashboard makes website setup easy for even brand new users.

Broad Variety of Themes

With WordPress you can opt for a predesigned theme instead. There are thousands of free themes available on in the WordPress.org theme directory as well as on reputable websites such as WPExplorer free themes and our new favorite website Just Free Themes. All of these themes are beautifully designed and can be integrated to create an interactive website.

In addition to free options there are thousand more premium WordPress theme that you can choose from to build your website. Premium themes often come with added features plus support from the developer. If you’re looking for one theme that can do it all checkout the Total WordPress theme, which includes an easy to use drag and drop page builder, lots of simple visual live customization options (colors, fonts, etc) and a bunch of ready made web templates that you can import with just a few clicks. But there are also tons of other niche specific themes on the web for charities, accounting, restaurants and more that can be found on Themeforest (and other marketplaces too of course). For this reason, small businesses choose WordPress as they can find and use the design which exactly suits their brand.

WordPress Is Totally Free

Yes! You heard it right. WordPress is completely free. You can download it for free, install it on your website or on a local sandbox environment with ease and then do whatever you want with it. Being the owner of a small business, you’re likely looking to set up your business site with a small upfront cost. WordPress has emerged as a boon for small businesses as it saves the money and time as well.

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If you have questions or concerns about your online presence give Stratedia a call at 860.415.0430  or visit us online at stratedia.com. Were ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!