How To Utilize Instagram For Your Business

Due to an increase in demand to visual marketing, Instagram is one of the biggest social platforms in the world.

On Instagram you can share your best content on a feed, including photos and videos. You can also use Instagram stories, which is content that disappears after 24 hours. It’s incredibly powerful for building a following and engaging with your customers.

If a customer was to take a picture or video in your business, it’s more than likely going to be uploaded to Instagram compared to any other social platform.

So not only do you need a strategy for your own content, but you can take advantage of user-generated content as well. This goes into incredible detail of how to grow your Instagram properly and actually increase sales via the platform.

Instagram is owned by Facebook, so when you create an ad on Facebook you can also reach people on Instagram. It’s incredibly powerful for geo-targeted ads, so this can be considered if you have a good marketing budget.

Instagram’s audience

Instagram’s audience ranges from 12-50 mainly. With the biggest proportion of active users being 18-30.

You can bet your audience is on Instagram. And if they’re not, they will be eventually. Instagram is a must have when implementing your social media marketing plan.

Instagram tips

1. Make your newsfeed look beautiful by using a theme. Colour themes work really well or patterns.

2. Follow, like and engage with your customers on the platform. The more you engage, the more engagement your profile will get.

3. Encourage user-generated content in your bar by making it super easy for people to post. i.e. use a strange glass for a specific cocktail or include a funky piece of furniture.