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7 Effective Ways to Market Your Brewery Online

Discover powerful brewery marketing strategies, such as emphasizing quality and packaging design, leveraging social media and events, and sharing your brand’s unique story.

Have you noticed that breweries are popping up everywhere? Even small towns are proudly offering their brews and selling bottles online.

While this growth might make any brewer want to raise a glass of their favorite IPA or lager, it also highlights just how competitive the market has become. Simply opening a brewery and hoping craft beer lovers will find you isn’t enough anymore.

In today’s world of informed consumers, your craft brewery marketing strategies need to be thoughtful, engaging, and, most importantly, effective.

If you’d like to talk with an Internet marketing specialist, feel free to reach out to us at 860-415-0340.

Marketing a Brewery Starts with the Brew… and the Bottle

The foundation of marketing any brewery begins with the product itself. Your brew needs to meet, if not exceed, expectations. Flavor and appearance are essential to any great craft beer—no beer enthusiast wants to pour a glass that looks or smells unappealing.

However, taste alone won’t capture customers; the bottle’s design plays a crucial role in attracting buyers.

Invest in Memorable Designs

The saying “Don’t judge a book by its cover” doesn’t apply when it comes to selecting new beers. Names and labels have a significant influence on buyers, especially when your brew is competing on crowded shelves.

Top craft brewery marketers know the power of logos and compelling wording. For example, a microbrewery in L.A. enlisted talented, up-and-coming artists to create unique artwork for their brews. It might seem gimmicky, but it’s undeniably effective.

Beyond just labels, your overall design needs to be unforgettable. This could mean developing a standout logo for your brewery or having a web design company create a visually stunning website with features like parallax scrolling. Do whatever it takes to ensure your brand stands out.

Leverage Social Media Marketing

Leverage Social Media Marketing

What’s more social than enjoying craft beer with friends? This natural connection is why successful breweries don’t overlook social media. Some marketing strategies might seem too simple, but they’re often too effective to ignore.

Here are a few social media tactics you can try:

Create a Custom Hashtag

Many breweries develop hashtags around their brewery name or signature brews. This makes it easy to track online conversations about your products and helps your brand gain visibility in social media.

If you create and use these hashtags, be sure to monitor them for discussions and join in when appropriate. Don’t overlook any complaints—addressing them is a prime opportunity to turn things around.

Visual Marketing

Encourage your customers to share photos of themselves enjoying your beer and post those pictures online. You’d be amazed at how much attention a well-shot beer photo can attract on platforms like Twitter, Instagram, or Facebook!

One clever idea that works particularly well for craft breweries is taking a photo of your “what’s on tap” board (if it changes regularly) and sharing it on social media. As people come across the menu, they may be more inclined to stop by for a drink after work or even after a workout.

Stay Engaged

Engagement is crucial, so make sure you interact with your loyal fans. The more you connect with them on social media, the more likely they are to recommend your beer to friends.

Monitor your social media pages regularly for feedback, comments, and questions. Respond promptly and courteously. By doing so, you’ll build a reputation as a brewery that genuinely cares about its customers and their experiences.

Beer Events Are Taking Center Stage

Another effective way to market your brewery is by hosting events. These can range from grand, week-long celebrations like Mardi Gras to more intimate gatherings, such as a microbrew sampler night exclusively for women. According to EventBrite, beer-focused events are gaining popularity nationwide.

You don’t need a huge budget to promote your events if you’ve built a loyal following. Even a small group can make an event lively and memorable, and they’ll likely return next time with more friends.

If you’re unsure about hosting a beer event on your own, consider collaborating with another local business, like a restaurant or bakery. Pairing French pastries with craft brews or spicy pulled pork sandwiches with a bold IPA can create a unique and appealing experience.

Fundraisers are another fresh and modern approach. Whether it’s a berry-flavored beer for breast cancer awareness or supporting a local non-profit, the possibilities are endless and only limited by your creativity.

Looking for More Ways to Market Your Brewery?

Here are some additional strategies to elevate your marketing efforts:

Be Bold In the crowded brewery market, boldness is key. Don’t shy away from standing out. For example, take pride in your brew, even when faced with criticism. Publicly embracing your beer’s unique qualities can make it seem more exciting and exclusive. However, be open to constructive feedback—if many people suggest changes, it’s worth considering their input.

Tell a Story Every craft brew has a story behind it. Take the time to craft yours and incorporate it into your marketing efforts. People love a good narrative! Consider using content marketing—such as blogs, articles, infographics, or videos—to share your story. This type of content is easily shareable and can help improve your search engine rankings through accumulated links.

Try New Things Listen to your customers’ feedback. While you don’t have to cater to every suggestion, paying attention to common requests can lead to new brews or improvements to existing ones.

In terms of marketing, continuously explore innovative ways to spread the word about your beer. Staying ahead of the competition requires creativity and a willingness to try new approaches. The moment you become complacent, someone else may seize the opportunity to capture your share of the craft brew market.

Discover More About Marketing for Your Brewery

These tips can elevate your brewery’s marketing efforts, but there’s always more to learn, especially when it comes to online marketing.

Explore our free beginner’s guide to inbound marketing to learn how to leverage search engines, social media, engaging content, and backlinks to make your brewery more discoverable by people searching for new beers and places to hang out.

Interested in learning more about inbound marketing and how it can benefit your business?

Reach out to one of the experts at Stratedia to see how we can help your brewery achieve greater success online. One of our strategists would be delighted to create a custom quote tailored to your needs.


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