Launching a PPC campaign requires careful planning and execution. Here’s how Stratedia helps you get started:
1. Keyword Research:
Effective PPC begins with identifying high-performing keywords that resonate with your audience. Tools like SemRush and Keywords Everywhere help uncover search terms with optimal cost-per-click (CPC), monthly search volume, and competition levels.
We analyze keywords that align with your services, such as “Botox treatments in [city]” or “eczema specialist near me,” ensuring your campaign targets the most valuable leads.
2. Create High-Converting Landing Pages:
Landing pages are the destination for users clicking your ads. A well-designed landing page aligns with your ad’s promise and guides visitors toward taking action.
Key Landing Page Features:
- Relevance: If your ad offers a free skin consultation, the landing page should include details and a clear call-to-action (CTA) for scheduling.
- Minimal Navigation: Reduce distractions to keep users focused on completing forms or making inquiries.
- Mobile Optimization: Ensure your landing pages are responsive to mobile devices, as most users search on the go.
3. Set Up Google Ads:
Google Ads is the platform where PPC campaigns come to life. Stratedia ensures your account is configured for success:
- Define target keywords and set competitive bids.
- Link landing pages that match your ads.
- Monitor ad copy for effectiveness and relevance.
Google Ads also includes built-in analytics, allowing you to track clicks, impressions, and conversions in real time.
4. Monitor and Optimize Campaign Performance:
Tracking and refining your campaign is essential to maximize results.
How Stratedia Tracks Success:
- A/B Testing: Test different ad elements, such as headlines or CTAs, to determine which versions drive better results.
- Analytics Insights: Use Google Ads data to assess metrics like click-through rates (CTR) and conversion rates.
- Ongoing Adjustments: Based on performance, we tweak bids, keywords, and ad copy to optimize ROI.
Regular monitoring ensures your campaign evolves to meet changing market trends and audience behavior.