PPC Advertising for Telehealth: A Beginner's Guide to Starting Your Campaign with Stratedia

Are you ready to learn how pay-per-click (PPC) advertising can transform your telehealth practice? In this guide, Stratedia—a trusted leader in digital marketing—will walk you through the essentials of PPC advertising, from understanding the basics to launching your first campaign.

Imagine a marketing method that lets you set a custom budget, delivers immediate results, allows real-time updates, and provides performance insights as you go. Sounds perfect, right? That’s exactly what PPC services offer.

With PPC, your telehealth business can advertise at the top of search results, directly connecting with patients actively seeking your services. This flexible and cost-effective strategy ensures you can control your budget while monitoring the performance of your campaigns in real time.

Contact us online or call us today to speak with a strategist and start generating leads with PPC advertising!

Why Choose PPC for Telehealth Marketing with Stratedia?

Why should your telemedicine practice invest in pay-per-click (PPC) advertising? Let’s explore three compelling reasons why adding PPC to your marketing strategy can make a significant impact on your telehealth business.

1. PPC Secures Top Placement in Search Results

Investing in PPC allows your telehealth practice to appear at the top of search results, giving your brand prime visibility. This coveted position increases brand recognition and attracts high-quality leads actively searching for telemedicine services.

When potential patients search for telehealth solutions, your Stratedia-managed PPC ad will be the first thing they see. Even if they don’t click on your ad initially, the exposure builds familiarity with your brand, making it more likely they’ll return later when they’re ready to convert.

Brand familiarity is a powerful tool for driving patient engagement. Being consistently visible helps solidify your practice in the minds of prospective patients. With 46% of clicks going to the top three paid ads, Stratedia’s expert PPC strategies ensure your practice attracts more traffic and gains a competitive edge.

2. PPC Helps You Attract More Patients

PPC advertising isn’t just about generating clicks—it’s about attracting patients who are ready to engage with your telehealth services. Research shows that PPC visitors are 50% more likely to convert than those arriving through organic search, making it a powerful tool for driving patient acquisition.

With Stratedia’s PPC expertise, your ads will target individuals actively seeking telehealth services, placing your practice directly in front of motivated leads. Appearing at the top of search results positions your organization as the first and most relevant option, increasing the likelihood that patients will choose your practice to meet their healthcare needs.

3. PPC Delivers Immediate Results

When investing in a marketing campaign, you want to see proof that it’s working. While some strategies take time to show impact, PPC advertising offers instant results.

With Stratedia’s PPC expertise, your campaign will start delivering insights the moment it launches. You can monitor performance metrics in real time, allowing you to make quick adjustments to optimize outcomes. This immediate feedback ensures your ads stay effective and on track to achieve your goals.

While PPC campaigns can start generating results immediately, they typically reach peak performance within three months. By partnering with Stratedia, your telehealth practice can maximize its return on investment (ROI) and achieve sustained success with a finely tuned PPC strategy.

How to Set Up PPC for Telehealth with Stratedia

Ready to launch your telehealth PPC campaign? Follow these five essential steps to get started and maximize your success with Stratedia’s guidance.

1. Select the Right Keywords

The foundation of a successful telehealth PPC campaign is choosing the right keywords. Keywords trigger your ads to appear in search results, so selecting relevant terms ensures your practice reaches the right audience.

Start by conducting keyword research to identify phrases your potential patients are likely to search for. Tools like SemRush can help you discover effective terms tailored to your telehealth services.

Focus on long-tail keywords—phrases with three or more words. These keywords are highly specific, attracting more relevant leads while keeping your cost-per-click (CPC) manageable. Stratedia’s expertise ensures you choose the perfect keywords to maximize your campaign’s success.

2. Establish Your Budget

After selecting your keywords, the next step in setting up your PPC campaign is determining your budget. With PPC, there are no set spending requirements, allowing you to customize your budget based on your telehealth practice’s goals and resources.

So, how much should you invest?

Small to mid-sized businesses (SMBs) typically allocate between $9,000 and $10,000 per month to PPC campaigns, providing a solid starting point for your budgeting decisions. You can also research platform-specific costs, such as Google Ads or Facebook advertising rates, to better understand where your budget will be most effective.

Once you’ve set your overall budget, decide on your bid amounts for keywords while keeping your broader PPC pricing strategy in mind. Stratedia can help you establish a budget that aligns with your goals, ensuring you get the most value from your PPC campaigns.

3. Bid Strategically for Ad Placement

PPC ads use a bidding system, where your bid determines your ad’s placement in search results. To get started, you’ll set a maximum bid, which represents the highest amount you’re willing to pay each time someone clicks on your ad.

When conducting keyword research, tools like Google Keyword Planner provide insights into the average cost-per-click (CPC) for specific keywords. This data helps you set a competitive and cost-effective bid amount for your campaign.

Stratedia’s expertise ensures your bids are strategically optimized to balance cost and performance, giving your telehealth ads the visibility they need while staying within your budget.

4. Craft Relevant Ad Copy

Once your bid amount is set, the next step is creating compelling and targeted ad copy. Effective PPC ads consist of two key components: the ad text users see in search results and the landing page where they are directed.

The first element, your search ad text, must align closely with the search intent behind your keywords. For example, if you’re targeting the keyword “psychology telehealth services,” your ad should focus exclusively on your psychology services. This ensures relevance and improves the likelihood of engagement.

The second element, your landing page, is where you provide detailed information to your audience. The content on your landing page must be directly tied to the ad. For instance, a landing page for “psychology telehealth services” should be dedicated solely to psychology services, without mentioning unrelated offerings. Staying focused helps increase conversions and enhances the user experience.

Stratedia specializes in crafting PPC ad copy and landing pages that resonate with your audience, ensuring your campaign drives meaningful results.

5. Launch Your PPC Ad

With your bid set and ad copy finalized, it’s time to launch your PPC campaign. By activating your ad, you’ll secure placement in search results and begin driving high-quality leads to your telehealth practice.

Stratedia ensures your ad launch is seamless and optimized for success, setting your telehealth campaign up to attract the patients you’re looking to connect with.

3 Tips for Running a Successful Telehealth PPC Campaign with Stratedia

If you’re ready to kick off your PPC campaign for telehealth, consider these three essential tips to maximize your success:

1. Enhance Your Ads with Ad Extensions

Ad extensions are a powerful way to provide extra information in your PPC ads, helping you capture more attention and clicks. When running telemedicine paid ads, your space for content is limited. Ad extensions allow you to add valuable details that entice potential patients to engage.

With Stratedia, you can utilize a variety of ad extensions tailored to your telehealth practice, such as:

  • Location extensions to show where your practice operates.
  • Site link extensions to direct users to specific pages on your site.
  • Call extensions to make contacting your practice effortless.
  • Callout extensions to highlight unique features of your services.

These additional elements make your ads more informative and persuasive, increasing the likelihood of generating quality leads.

2. Use Negative Keywords to Focus on Relevant Searches with Stratedia

When setting up your telehealth PPC campaign, selecting the right keywords is crucial, but it’s equally important to use negative keywords to filter out irrelevant traffic. Negative keywords help prevent your ads from appearing in searches that don’t align with your services, ensuring you attract only qualified leads.

For example, if your telehealth practice specializes in general medicine and you’re running an ad for “telehealth services,” you might notice that people searching for “psychology telehealth services” are clicking on your ad—even though you don’t offer psychological care. These clicks can waste your budget without converting into meaningful leads.

By adding “psychology telehealth services” as a negative keyword, you can stop your ads from appearing for those irrelevant searches. Stratedia will help you identify and integrate negative keywords into your PPC campaign, ensuring your budget is spent on reaching the right audience and driving higher conversion rates.

3. Design Custom Landing Pages to Keep Leads Engaged 

To effectively convert visitors into patients, your PPC campaign needs custom landing pages that focus entirely on the services you’re advertising. While it may be tempting to use an existing page from your website, a dedicated landing page ensures a more streamlined and relevant experience for your audience.

For example, if your PPC ad promotes psychology telehealth services, your landing page should provide comprehensive details about those services exclusively. By keeping the content specific to the ad, you avoid overwhelming potential patients with unrelated information.

Custom landing pages improve the user experience by giving leads all the necessary details in one location. This focused approach reduces friction, builds trust, and increases the likelihood that visitors will choose your telehealth practice.

Stratedia specializes in creating tailored landing pages that align perfectly with your PPC campaigns, ensuring a seamless and engaging experience for potential patients that drives higher conversion rates.

Start Growing Your Telehealth Practice with PPC Today

Looking to attract more clients and convert them into patients? PPC for telehealth is the key to reaching individuals actively seeking your services and delivering the information they need.

Too busy managing your practice to focus on PPC? Stratedia can help.

With years of experience and a track record of successful campaigns, we specialize in creating PPC strategies that drive real results for telehealth providers.

Ready to see the difference we can make? Contact Stratedia today or call us to speak with one of our strategists and learn how our custom PPC campaigns can help your telehealth practice thrive!


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