If you’re ready to kick off your PPC campaign for telehealth, consider these three essential tips to maximize your success:
1. Enhance Your Ads with Ad Extensions
Ad extensions are a powerful way to provide extra information in your PPC ads, helping you capture more attention and clicks. When running telemedicine paid ads, your space for content is limited. Ad extensions allow you to add valuable details that entice potential patients to engage.
With Stratedia, you can utilize a variety of ad extensions tailored to your telehealth practice, such as:
- Location extensions to show where your practice operates.
- Site link extensions to direct users to specific pages on your site.
- Call extensions to make contacting your practice effortless.
- Callout extensions to highlight unique features of your services.
These additional elements make your ads more informative and persuasive, increasing the likelihood of generating quality leads.
2. Use Negative Keywords to Focus on Relevant Searches with Stratedia
When setting up your telehealth PPC campaign, selecting the right keywords is crucial, but it’s equally important to use negative keywords to filter out irrelevant traffic. Negative keywords help prevent your ads from appearing in searches that don’t align with your services, ensuring you attract only qualified leads.
For example, if your telehealth practice specializes in general medicine and you’re running an ad for “telehealth services,” you might notice that people searching for “psychology telehealth services” are clicking on your ad—even though you don’t offer psychological care. These clicks can waste your budget without converting into meaningful leads.
By adding “psychology telehealth services” as a negative keyword, you can stop your ads from appearing for those irrelevant searches. Stratedia will help you identify and integrate negative keywords into your PPC campaign, ensuring your budget is spent on reaching the right audience and driving higher conversion rates.
3. Design Custom Landing Pages to Keep Leads Engaged
To effectively convert visitors into patients, your PPC campaign needs custom landing pages that focus entirely on the services you’re advertising. While it may be tempting to use an existing page from your website, a dedicated landing page ensures a more streamlined and relevant experience for your audience.
For example, if your PPC ad promotes psychology telehealth services, your landing page should provide comprehensive details about those services exclusively. By keeping the content specific to the ad, you avoid overwhelming potential patients with unrelated information.
Custom landing pages improve the user experience by giving leads all the necessary details in one location. This focused approach reduces friction, builds trust, and increases the likelihood that visitors will choose your telehealth practice.
Stratedia specializes in creating tailored landing pages that align perfectly with your PPC campaigns, ensuring a seamless and engaging experience for potential patients that drives higher conversion rates.