To ensure your carpet cleaning business ranks high in search engine results, targeting the right keywords is essential. By selecting and optimizing keywords and phrases that potential customers use to find carpet cleaners, you can increase your visibility.
Tools like SemRush is a great resource for discovering valuable keywords specific to your business. Focus on long-tail keywords—phrases with three or more words. For example, “carpet cleaners in MA” is a more targeted phrase than just “carpet cleaner,” and it helps attract leads who are specifically looking for services in your area.
Short-tail keywords may be too broad and could attract users who aren’t necessarily looking for carpet cleaning services, like those interested in buying new carpet or cleaning products. Long-tail keywords provide better targeting, leading to more qualified leads likely to convert into customers.
Once you’ve chosen your keywords, incorporate them into crucial areas of your site such as page titles, headings, meta descriptions, and body text. This helps search engines understand the relevance of your pages and improves your ranking in search results.