Many potential customers prefer working with flooring companies in their area. If your business focuses on floor installation or repair, it’s vital to have a website optimized for local search traffic.
In recent years, mobile searches containing the term “near me” have surged, tripling in volume, highlighting the growing importance of mobile and local optimization. By ensuring your site is mobile-friendly, you create a better user experience for local searchers seeking flooring services.
Search engines also prioritize mobile-friendly sites in their rankings. Since mobile usability significantly affects user experience, it’s a critical SEO ranking factor. 52% of visitors are less likely to engage with a site that doesn’t perform well on mobile devices.
In short, having a mobile-optimized website not only keeps visitors engaged but also boosts your chances of appearing at the top of search results. This increased visibility can lead to higher traffic and more leads for your flooring business.