Handyman Marketing: 3 Strategies to Generate Leads

Elevate your handyman business by leveraging SEO, PPC advertising, and social media marketing. Partner with Stratedia to develop a tailored digital marketing strategy that meets your unique needs.

When homeowners need repairs, how do they locate your services? More importantly, how do you reach them?

Gone are the days of searching through the Yellow Pages. The Internet has become the go-to resource for finding a handyman when repairs are needed.

If your handyman marketing strategy hasn’t transitioned to digital channels, you’re missing out on a significant opportunity to attract valuable traffic and leads. It’s essential to integrate digital tactics into your handyman marketing plan to ensure your business continues to grow.

On this page, we’ll share three effective strategies for marketing a handyman company. If you’re interested in developing a customized digital marketing plan to generate new traffic and leads, call us today at 860-415-0340 or reach out online.

1. Drive Valuable Traffic for Electricians through Search Engine Optimization (SEO)

In many ways, Google has replaced the Yellow Pages. Homeowners can easily search for electricians and receive numerous results in their area. By utilizing SEO services, you can ensure that potential clients find your business first.

This marketing approach focuses on improving your website’s ranking in search results through optimization. Since 75% of users do not look beyond the first page of results, your site must appear at the top.

To achieve this, the first step is selecting the right keywords. Keyword selection is key to determining where your site appears in search results, so it’s important to choose relevant terms that will position your business in front of valuable leads.

Conduct keyword research to identify the best keywords for your campaign. Long-tail keywords, which typically contain three or more words, yield the best results because they are more specific and attract relevant traffic.

For example, the long-tail keyword “electricians in Springfield, IL” is far more effective than simply “electricians,” which is too broad and doesn’t indicate the user’s intent. The former shows that the person is looking for an electrician in a specific area.

In addition to keyword selection, optimizing your website involves improving page speed, streamlining code, and building backlinks—all of which contribute to higher search rankings.

Your website is central to your digital marketing efforts, so making it easily discoverable is essential. By investing in SEO, you can help potential customers find your site, making it more likely they’ll choose your services over competitors.

Improving your SEO ranking will lead to increased traffic and, consequently, more valuable leads, ultimately supporting your business’s growth and conversion rates.

2. Capture Electrician Leads with Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) ads appear at the top of search results, above organic listings, and are an excellent way to attract leads ready to convert.

When individuals are prepared to make a purchase, they frequently click on PPC ads to guide them to the right provider. 65% of high-intent searches result in a click on an ad.

These leads are typically at the end of the buying cycle, meaning they know what they want and just need to find the right business to fulfill that need. If you aim to attract leads that are primed for conversion, PPC is your solution.

To begin using this marketing tactic, select your keywords carefully. Like with SEO, long-tail keywords are your best bet. They attract more qualified leads and help keep your cost per click (CPC) low, allowing for more clicks on your ad.

Once you’ve chosen your keywords, you’ll place a bid for your ad’s placement. Your maximum bid is the highest amount you’re willing to pay per click, and this can be adjusted as needed.

Your ad’s position will depend on your maximum bid and quality score, which is influenced by factors like the relevance of your ad to the chosen keyword and your click-through rate (CTR).

After your ad is set up, you can launch your campaign.

PPC is an effective method with numerous advantages for your electrical services business, chief among them being its budget-friendly nature.

When running a PPC campaign, you control how much you spend, whether that’s $300 or $3000. However, keep in mind that spending $300 won’t yield the same results as investing $3000.

With PPC, you only pay for clicks on your ad, not for impressions. This means your budget goes towards attracting leads who are genuinely interested in hiring an electrician.

Additional benefits include the ability to monitor your campaign’s performance once it’s live and the flexibility to control the timing of your ads.

If you’re seeking a cost-effective strategy that provides you with control, PPC advertising is a great choice, helping you obtain valuable leads along the way.

3. Leverage Social Media Marketing to Showcase Your Work

Social media is a powerful tool for connecting electricians with their audience. It allows for direct interaction, making it invaluable for sharing tailored content.

To start leveraging social media, understand your target audience. Knowing who they are will help you select the most effective platforms. Options include Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Once you’ve identified the right platform, begin sharing engaging content. Facebook and Twitter support various formats like photos, videos, links, and polls, while Instagram is more focused on visuals.

Ensure your content is interesting and engaging to encourage interactions such as comments, likes, and shares. This helps foster engagement and build brand recognition.

Use social media to showcase your portfolio. Homeowners want assurance that you can deliver quality work, so posting before-and-after photos of projects can help instill that confidence.

Social media also facilitates direct interactions. Many potential clients may prefer messaging your business to ask questions rather than making a phone call. This creates an opportunity for one-on-one conversations where you can provide valuable information and build trust.

Overall, social media marketing is an excellent way to create personal connections with your audience and deliver content that resonates with their interests.

Get Expert Assistance with Handyman Marketing

A tailored digital marketing strategy will enable your handyman business to connect with valuable leads actively seeking your services. At Stratedia, our team of experts is ready to help you craft a custom marketing plan.

As a full-service digital marketing agency, we offer a wide range of services to enhance your strategy. Beyond SEO, PPC, and social media marketing, we also provide email marketing, website optimization, web design, and more! With more than 5 years of experience, we specialize in creating effective digital marketing plans that yield tangible results.

If you’re looking for a marketing partner that delivers results, you’ve found the right place. We’ve successfully generated sales and leads for our clients. Our focus is on developing a strategy that propels your handyman business toward success.

Curious about what it’s like to work with us? Check out our client testimonials to see the impact we’ve made for our clients!

Boost Your Lead Generation with Handyman Marketing Today

If you’re eager to attract more high-quality leads through effective online handyman marketing, reach out to us online or give us a call at 860-415-0340 to consult with a strategist.

We’re excited to assist in the growth of your business!


star Overlay

UNLOCK REVENUE GROWTH WITH EXPERT SEO SOLUTIONS STRATEDIA IS A RECOGNIZED LEADER IN
SEO EXCELLENCE

Inc 5000

RECENT PROJECTS

Recent Posts

client Overlay

Ready To Speak With A Marketing Expert? Give Us A Ring 860-415-0340

  • Expert Digital Marketing Agency
  • Inc.com 5000 Fastest Growing Companies
  • 5 Star Google Ranking
  • We Follow Through