Pay-per-click (PPC) ads appear at the top of search results, above organic listings, and are an excellent way to attract leads ready to convert.
When individuals are prepared to make a purchase, they frequently click on PPC ads to guide them to the right provider. 65% of high-intent searches result in a click on an ad.
These leads are typically at the end of the buying cycle, meaning they know what they want and just need to find the right business to fulfill that need. If you aim to attract leads that are primed for conversion, PPC is your solution.
To begin using this marketing tactic, select your keywords carefully. Like with SEO, long-tail keywords are your best bet. They attract more qualified leads and help keep your cost per click (CPC) low, allowing for more clicks on your ad.
Once you’ve chosen your keywords, you’ll place a bid for your ad’s placement. Your maximum bid is the highest amount you’re willing to pay per click, and this can be adjusted as needed.
Your ad’s position will depend on your maximum bid and quality score, which is influenced by factors like the relevance of your ad to the chosen keyword and your click-through rate (CTR).
After your ad is set up, you can launch your campaign.
PPC is an effective method with numerous advantages for your electrical services business, chief among them being its budget-friendly nature.
When running a PPC campaign, you control how much you spend, whether that’s $300 or $3000. However, keep in mind that spending $300 won’t yield the same results as investing $3000.
With PPC, you only pay for clicks on your ad, not for impressions. This means your budget goes towards attracting leads who are genuinely interested in hiring an electrician.
Additional benefits include the ability to monitor your campaign’s performance once it’s live and the flexibility to control the timing of your ads.
If you’re seeking a cost-effective strategy that provides you with control, PPC advertising is a great choice, helping you obtain valuable leads along the way.