PPC for Home Builders: 4 Best Practices

Not sure if investing in PPC for your home building business is the right choice? Here are three key benefits of using paid search advertising:

1. PPC Helps Build Brand Recognition

PPC advertising can significantly boost your brand recognition. Since PPC ads appear at the top of search engine results, they’re the first thing people see when searching for home builders. Even if users don’t click on your ad, they’ll still see your company’s name, making it more likely they’ll remember you when they’re ready to choose a home builder.

Building brand awareness is a crucial first step to attracting potential clients, and PPC can be a powerful tool for accomplishing this.

2. PPC Drives Qualified Leads

Another major advantage of PPC for home builders is its ability to drive qualified leads. When you set up your paid ads, you target specific keywords to reach people who are actively searching for your services.

When someone clicks on your ad, they are already interested in home building because they searched for relevant terms. By using PPC, you put your company in front of the right audience, increasing the chances of converting them into customers.

3. PPC Is Budget-Friendly

One of the most attractive features of PPC advertising is its flexibility. You don’t need a set budget, and there’s no minimum spend required to run a campaign. This allows you to control how much you invest in your strategy, making PPC a cost-effective option for homebuilders.

Keep in mind that the amount you spend will influence your campaign’s success. For example, a $2000 budget will typically yield better results than a $200 investment, but you have the flexibility to scale your campaign based on your financial goals.

If you’re ready to dive into paid advertising for home builders, we’re here to help! Below are four essential best practices to kick off your PPC strategy and start driving leads:

1. Conduct Keyword Research to Find Relevant Home Builder Keywords

To start your PPC campaign for home builders, the first step is identifying relevant keywords that will drive the right audience to your ads.

Use keyword research tools like SemRush to generate a list of targeted terms. These tools provide valuable insight into what potential customers are searching for. Once you have a set of keywords, be sure to consider the cost-per-click (CPC) for each one. CPC is the price you pay each time someone clicks on your ad, so finding budget-friendly keywords will help you maximize your return on investment.

Finding keywords that align with your business goals and fit within your budget is the foundation for a successful PPC campaign for home builders.

2. Create Ad Copy That Compels People to Click

Choosing the right keywords is just the first step—creating compelling ad copy is crucial to getting users to click on your ads.

When crafting your ad copy, focus on the most important information in a concise, engaging way. Since space is limited, highlight what sets your home-building business apart. Do you offer free consultations? Are you known for timely project completion? Make sure these selling points are clearly communicated in your ad copy to entice potential clients.

3. Utilize Ad Extensions to Enhance Your Ads

Ad extensions allow you to include additional information beyond the limited space of your ad copy, giving users more reasons to click.

Consider using ad extensions such as:

• Price extensions
• Call extensions
• Sitelink extensions
• Callout extensions
• Location extensions

These extensions can display important details like your business hours, phone number, or links to specific pages on your website. Using extensions that match the intent of your ad—such as a call extension for customers looking to contact your business directly—can significantly boost your click-through rates.

4. Test and Refine Your Ads to Improve Performance

Your first PPC ad won’t always produce the best results. That’s why it’s important to continually test and optimize your ads to maximize their effectiveness.

You can test different elements of your ads, including:

• Keywords used
• Landing page elements
• Ad extensions
• Ad copy phrasing

Remember to test only one variable at a time. Changing too many things at once can make it difficult to identify which adjustment had the most impact on performance. Regular testing will help you refine your ads and achieve better results over time.

If you want your home-building business to grow online, investing in digital marketing strategies that connect you with qualified leads is essential. PPC advertising is a great way to kick-start this growth, helping you attract more leads and increase your revenue.

Navigating PPC on your own can be overwhelming, which is why partnering with paid advertising experts like the team at Stratedia can make all the difference.

Our team of PPC specialists knows how to create ads that generate real results — we’ve driven revenue and leads for our clients in just the past five years.

Ready to grow your home-building business through paid advertising? Contact us online or call 860-415-0340 today to speak with a strategist about our PPC services!