Ready to launch your paid advertising for home improvement services? Here are four essential best practices to kick off your PPC strategy:
1. Conduct Keyword Research for Home Improvement
Begin by identifying relevant keywords for your ads, as these will determine where your target audience sees your ads. Use tools like SemRush or Google Keyword Planner to generate keyword ideas based on your offerings. Keep an eye on the cost-per-click (CPC) for each keyword, as you’ll want to select options that fit your budget while maximizing potential clicks.
2. Craft Compelling Ad Copy
Once you’ve targeted the right keywords, the next step is to create engaging ad copy that encourages clicks. Your ad copy should convey key information about your services succinctly. Focus on what sets your home improvement business apart—do you offer free estimates? Are your services environmentally friendly? Highlight these points to attract interest.
3. Utilize Ad Extensions for Enhanced Engagement
Given the limited space for your ad copy, ad extensions are a powerful tool to provide additional information and encourage clicks. Consider using various types of extensions, such as:
- Price extensions
- Call extensions
- Sitelink extensions
- Structured snippet extensions
- Callout extensions
- Location extensions
Tailor your ad extensions to complement the content of your ad and enhance user engagement. For instance, if you want users to reach out directly, a call extension would be beneficial.
4. Test Your Ads for Optimal Performance
The initial version of your PPC ad may not yield the best results, so it’s essential to continuously test and refine your approach. Experiment with different aspects of your ad, such as:
- Targeted keywords
- Landing page elements
- Ad extensions used
- Phrasing in your copy
When testing, only change one element at a time to accurately assess its impact on performance. This systematic approach will help you identify what resonates best with your audience and improve your overall results.