When people need a painter, they often turn to search engines like Google to find the right business. By investing in search engine optimization (SEO), you can make sure your business shows up at the top of those search results.
SEO helps improve your website’s ranking in search results, making it easier for potential customers to find you. The goal is to get your site on the first page of results since 75% of users don’t look past the first page. If your site isn’t ranking there, you could be missing out on valuable traffic.
To get started with SEO, you’ll need to choose the right keywords. These are the terms users enter into search engines to find relevant results. It’s essential to pick keywords that will bring in qualified leads, so your painting business shows up in the right searches.
Conducting keyword research will help you find the best search terms for your business. Focus on long-tail keywords—phrases with three or more words—that target specific searches, like “painters in Harrisburg, PA,” which are more likely to bring in interested leads than generic searches like “painters.”
Once you have your keywords, integrate them into your site’s content. Place them in your headings, titles, meta descriptions, and body text so Google can properly index your pages and show them in the right search results.
Beyond keyword optimization, several other factors influence SEO:
- Page speed: Users don’t like waiting for slow-loading websites. If your page takes too long to load, potential customers will leave. Use tools like Google PageSpeed Insights to check your website’s performance or invest in page speed services from a digital marketing company to ensure fast load times.
- Backlinks: Earning links from reputable sites can boost your SEO performance.
- Content creation: Regularly creating relevant, high-quality content can improve your site’s ranking.
- Web design updates: An optimized, user-friendly design is key to improving SEO.
By optimizing your site with SEO, you can attract valuable traffic and grow your painting business.