If you’re ready to leverage PPC advertising to attract new leads for your power and utility company, check out these three tips to help you launch a successful campaign!
1. Set Your Campaign Goals
As you begin to develop your PPC advertising campaign, it’s crucial to establish clear campaign goals. These objectives will directly influence the performance of your ads.
So, what types of goals can you set?
The most common goal is to drive conversions. Many businesses opt for this objective because PPC is highly effective in generating conversions, helping you attract leads that are ready to take action.
Be sure to set a realistic target for the number of conversions you aim to achieve or the conversion rate you want to maintain. This focus will guide you in creating ads that drive results.
Another popular goal is to increase impressions. While you only pay when users click on your ad, monitoring impressions can be beneficial if you aim to boost brand awareness among your audience.
By establishing clear campaign goals, you can tailor your PPC ads to meet those objectives, giving your advertising efforts a clear direction.
2. Create Relevant Ad Copy
To engage leads and encourage conversions, it’s essential to craft relevant ad copy. When users search using specific keywords, they expect to find content that aligns with those terms. Therefore, your ad content must be closely related to the keywords you are targeting.
For example, if you’re aiming to rank for the keyword “reliable power services,” users clicking on your ad will expect information about the services you offer and their associated costs.
If your ad copy focuses instead on unrelated topics, such as energy-saving tips, it won’t meet the expectations of those searching for power and utility services.
Creating relevant ad copy not only engages leads but also affects your ad’s placement. One of the factors influencing your ad position is its relevance. The more relevant your ad is, the higher your quality score will be. A better quality score leads to improved ad placement, resulting in more leads visiting your site.
As you shape your PPC campaign, ensure that the content on your landing page is also relevant to the keywords you are targeting.
3. Utilize Ad Extensions
Google allows you to have control over your PPC campaign, giving you the flexibility to customize how your ad appears and what information it contains. To enhance your ad with more unique details, consider using ad extensions.
Ad extensions are extra bits of information you can add to your ad to make it more appealing to potential customers.
One effective ad extension is the location extension, which enables you to include your business’s physical address in the ad. This is particularly useful for driving traffic to your physical location, especially for users conducting mobile searches who want to find your business quickly.
Another valuable option is the call extension, which allows you to display your phone number directly in the ad. This is especially helpful for mobile users, as they can click on the number and call your business immediately.
Many companies also take advantage of sitelink extensions, which are links to additional pages relevant to your ad. This allows you to guide users to the most pertinent pages, whether it’s a services page, pricing page, or contact information.
These are just a few of the numerous ad extensions available to enhance your advertising efforts. Utilizing them can help you attract more valuable leads interested in your power and utility services.
