When faced with an unexpected wildlife issue, people usually reach for their phones. After potentially asking friends or family, they’ll often turn to Google, searching for “Rodent Removal near me.”
To capture these clients, it’s essential to be on the first page of search results, ideally ranking at the top. Achieving this requires effective search engine optimization (SEO) strategies on your website and social media channels.
SEO helps elevate your brand’s visibility and builds a reputation when it’s needed most. This includes researching keywords that potential customers use, such as “squirrel removal” or “bat control,” and incorporating those terms into your website’s content, service descriptions, blog posts, and more.
Local SEO specifically targets clients in your vicinity. For example, if you operate a Rodent Removal service in San Diego, CA, incorporating “San Diego” and relevant local phrases throughout your site can help Google match users’ search terms with your business. This increases the chance they’ll choose your services over competitors.