Lead generation is the process of guiding potential customers through the sales funnel, ultimately converting them into paying clients. For waste management companies, targeting leads can be based on various factors. For homeowners, you might focus on their zip code, neighborhood, or home value. For businesses, you could target leads based on their industry or the number of employees.
A lead might discover your waste management company through an online ad, a local newspaper feature, or even by seeing your branded trash bins in their neighborhood. Once they’ve come across your business, it’s important to craft the right message that encourages them to take the next step and convert into a customer.
While many businesses manage their lead-generation efforts, partnering with a digital marketing agency like Stratedia can be highly beneficial. Our lead generation services will help your waste management company increase traffic and drive leads by using call, lead, and revenue tracking strategies to optimize results.