CLIENTS BACKGROUND
Transforming Local Presence: A Case Study on BP Builders’ Success through Digital Marketing Strategies
BP Builders, led by owner Brett Pawlak, is a family-owned roofing company based in Connecticut. With a strong focus on residential roof replacements, they have built a reputation for quality craftsmanship and exceptional customer service. However, despite their dedication and expertise, BP Builders faced challenges in reaching new customers and expanding their market presence. Recognizing the need to improve their digital footprint, Brett decided to partner with Stratedia. As a leading digital marketing agency, Stratedia specializes in tailored solutions for local businesses, particularly in the construction and home improvement sectors. The partnership aimed to enhance BP Builders’ online visibility and attract a broader client base. Through our collaborative efforts, we implemented comprehensive digital marketing strategies designed to elevate BP Builders’ brand awareness and drive business growth. This case study outlines the specific tactics we employed and the impressive results achieved.
ABOUT THE CLIENT
Since partnering with Stratedia, BP Builders has experienced remarkable growth in their business operations, significantly enhancing their online visibility in the competitive roofing industry. This case study highlights the transformative impact of our collaborative digital marketing strategies on BP Builders, a local roofing company.
CHALLENGE
Our partnership with BP Builders commenced with an in-depth assessment of their online presence. The review revealed several opportunities for improvement, particularly in search engine optimization (SEO) and website performance. We outlined a strategic plan focusing on key areas: Keyword Optimization: We conducted thorough keyword research to identify high-impact search terms relevant to BP Builders’ services. This included local keywords that would connect them with homeowners seeking roofing solutions in Connecticut. Landing Page Development: The creation of dedicated landing pages was essential for targeting specific services and locations. These pages were designed to provide comprehensive information and optimize user experience. Content Enhancement: We worked closely with BP Builders to develop engaging content that highlighted their expertise and unique selling propositions. This content not only informed potential clients but also improved search rankings. Technical SEO Improvements: Our team undertook a technical audit of the website, addressing issues such as site speed, mobile optimization, and broken links, ensuring a seamless browsing experience for users.
STRATEDIA APPROACH
Setting Up The Proper Structure To Succeed:
- We conducted thorough keyword research to identify high-impact search terms relevant to BP Builders’ services. This included local keywords that would connect them with homeowners seeking roofing solutions in Connecticut.
- The creation of dedicated landing pages was essential for targeting specific services and locations. These pages were designed to provide comprehensive information and optimize user experience.
- We worked closely with BP Builders to develop engaging content that highlighted their expertise and unique selling propositions. This content not only informed potential clients but also improved search rankings.
Design and Use of Improved Landing Pages:
- We revamped their website to ensure it was visually appealing, easy to navigate, and optimized for conversions. This included larger calls-to-action and a more intuitive layout.
- By optimizing for local search terms and leveraging Google My Business, BP Builders achieved a significant boost in visibility on Google Maps and local search results.
Content Optimization and Technical Overhaul:
- Our team undertook a technical audit of the website, addressing issues such as site speed, mobile optimization, and broken links, ensuring a seamless browsing experience for users.
- Our team implemented an ongoing optimization process, using analytics to track performance and make data-driven adjustments to the strategy.
Results
The collaboration resulted in:
- Increased Local SEO ranking in Google Maps
- Improved website performance.
- Higher conversion rates.
ONGOING SUCCESS
The results were astounding. BP Builders went from completing approximately 70 residential roof replacements annually to 300 projects per year.
CLIENT'S Testimonial
CONCLUSION
Collaborating with Stratedia proved to be a transformative partnership for Peter L. Brown Roofing Company. The success achieved in enhancing their local online visibility and digital presence enabled them to expand into new markets, achieving accelerated growth and remarkable success. Stratedia’s strategic contributions played a pivotal role in driving the company’s expansion and achieving new milestones.
