BP Builders Roofing Contractor CT

Search Engine Optimization

Pay-Per-Click Ads

Website Design & Development

Content Creation

Local SEO

Social Media Management

CLIENTS BACKGROUND

Transforming Local Presence: A Case Study on BP Builders’ Success through Digital Marketing Strategies

BP Builders, led by owner Brett Pawlak, is a family-owned roofing company based in Connecticut. With a strong focus on residential roof replacements, they have built a reputation for quality craftsmanship and exceptional customer service. However, despite their dedication and expertise, BP Builders faced challenges in reaching new customers and expanding their market presence. Recognizing the need to improve their digital footprint, Brett decided to partner with Stratedia. As a leading digital marketing agency, Stratedia specializes in tailored solutions for local businesses, particularly in the construction and home improvement sectors. The partnership aimed to enhance BP Builders’ online visibility and attract a broader client base. Through our collaborative efforts, we implemented comprehensive digital marketing strategies designed to elevate BP Builders’ brand awareness and drive business growth. This case study outlines the specific tactics we employed and the impressive results achieved.

ABOUT THE CLIENT

Since partnering with Stratedia, BP Builders has experienced remarkable growth in their business operations, significantly enhancing their online visibility in the competitive roofing industry. This case study highlights the transformative impact of our collaborative digital marketing strategies on BP Builders, a local roofing company.

CHALLENGE

Our partnership with BP Builders commenced with an in-depth assessment of their online presence. The review revealed several opportunities for improvement, particularly in search engine optimization (SEO) and website performance. We outlined a strategic plan focusing on key areas: Keyword Optimization: We conducted thorough keyword research to identify high-impact search terms relevant to BP Builders’ services. This included local keywords that would connect them with homeowners seeking roofing solutions in Connecticut. Landing Page Development: The creation of dedicated landing pages was essential for targeting specific services and locations. These pages were designed to provide comprehensive information and optimize user experience. Content Enhancement: We worked closely with BP Builders to develop engaging content that highlighted their expertise and unique selling propositions. This content not only informed potential clients but also improved search rankings. Technical SEO Improvements: Our team undertook a technical audit of the website, addressing issues such as site speed, mobile optimization, and broken links, ensuring a seamless browsing experience for users.

ONGOING SUCCESS

The results were astounding. BP Builders went from completing approximately 70 residential roof replacements annually to 300 projects per year.

CLIENT’S Testimonial

Before I started working with Stratedia, I was doing about 70 residential roof replacement jobs per year. Now we are doing over 300 per year thanks to Stratedia getting my business to the top of Google Maps and Google Search. Their expertise and dedication have been instrumental in our success.

Brett Pawlak
Owner
BP Builders

CONCLUSION

Collaborating with Stratedia proved to be a transformative partnership for Peter L. Brown Roofing Company. The success achieved in enhancing their local online visibility and digital presence enabled them to expand into new markets, achieving accelerated growth and remarkable success. Stratedia’s strategic contributions played a pivotal role in driving the company’s expansion and achieving new milestones.