CLIENTS BACKGROUND
Transforming HVAC Services: Duncklee HVAC’s Digital Marketing Journey with Stratedia
Duncklee HVAC has successfully transformed its online presence and customer engagement since teaming up with Stratedia. This case study highlights the impactful strategies that have enabled Duncklee HVAC to thrive in Connecticut’s competitive HVAC landscape
ABOUT THE CLIENT
Duncklee HVAC is a reputable provider of HVAC solutions in Connecticut, known for its commitment to quality and customer satisfaction. With a team of experienced technicians, Duncklee specializes in heating, ventilation, and air conditioning services, ensuring clients’ indoor comfort throughout the year. Seeking to enhance their digital visibility and attract new clients, Duncklee HVAC engaged Stratedia. Our agency specializes in crafting tailored digital marketing strategies for local businesses, particularly in the service sector.
CHALLENGE
Our partnership commenced with an in-depth analysis of Duncklee HVAC’s online presence, revealing several opportunities for improvement in SEO and website performance. The strategic plan included: Keyword Optimization: Conducting thorough keyword research to identify relevant terms that potential clients are searching for. Landing Page Development: Creating specific landing pages to highlight individual services and improve conversion rates. Content Strategy: Develop engaging content that reflects Duncklee HVAC’s expertise and commitment to customer care. Technical Enhancements: Performing a technical audit to address website issues affecting performance and user experience.
STRATEDIA APPROACH
Industry Research
- Conducted a thorough analysis of the client’s business, services, target audience, and competitors.
- Utilized SEMrush Keyword tool to identify relevant keywords, including local-specific ones.
- Aligned ads, blogs, and keywords for improved quality scores and click-through rates.
Website Overhaul
- Implemented a modern design in line with current trends.
- A redesigned website that is visually appealing and easy to navigate, featuring clear calls to action.
Ongoing Optimization
- Regular analysis and adjustments based on performance metrics to ensure continued growth.
Results
The collaboration resulted in:
- Increased Local SEO Ranking.
- Record Number of Service Inquiries.
- Increased Sales.
ONGOING SUCCESS
The partnership between Duncklee HVAC and Stratedia has proven to be a catalyst for growth, enhancing the company’s online visibility and positioning it for ongoing success in the HVAC market.
CLIENT'S Testimonial
CONCLUSION
The partnership between Duncklee HVAC and Stratedia has proven to be a catalyst for growth, enhancing the company’s online visibility and positioning it for ongoing success in the HVAC market.
