Eastern Connecticut Association of REALTORS (ECAR)

Eastern Connecticut Association of REALTORS (ECAR)

CLIENTS BACKGROUND

Transforming the Eastern Connecticut Realtors Website

Eastern Connecticut Realtors is a well-established association for realtors, providing essential services and resources to its members in the real estate industry. The organization plays a crucial role in supporting and connecting real estate professionals across Eastern Connecticut.

ABOUT THE CLIENT

Eastern Connecticut Realtors serves as a hub for realtors in the region, offering valuable tools, networking opportunities, and industry insights. Their mission is to empower real estate professionals and facilitate successful transactions in the local market.

CHALLENGE

The association faced several significant challenges with their outdated website:

Usability Issues: The website had a confusing interface, including a visible log-out button for non-logged-in users.
Dysfunctional Features: The "Find Realtor" tool was not properly embedded, leading to navigation errors.
Manual Processes: Forms required downloading, printing, and manual submission, creating inefficiencies.
Lack of Integration: The website was not integrated with Ramco, their membership management system, causing access difficulties.
Multiple Login Portals: Members had to navigate various login screens to access different areas of the site.
Outdated Member Management: There was no streamlined way to manage membership billing or update profiles online.

ONGOING SUCCESS

The revamped website continues to support Eastern Connecticut Realtors' growth and efficiency:

Members can independently manage their profiles and billing, reducing support requests.
The streamlined online experience positions the association as a leader in digital solutions.
Improved functionality supports more productive and efficient association operations.

CLIENT’S Testimonial

"Now that we have gone through the process of working with Stratedia, I want to give him a top-notch endorsement. It's like you're on my staff. Steve was there, and the time and effort you put in to get the kinks worked out—honestly, I'm thrilled with the work that you did."

Suzy Hulbert
CEO
Eastern Connecticut Association of Realtors

CONCLUSION

Stratedia's comprehensive transformation of the Eastern Connecticut Realtors website resolved longstanding issues and introduced a superior online experience. By integrating key systems, digitizing processes, and improving overall usability, Stratedia successfully positioned the association for greater engagement and operational efficiency. This case study demonstrates how strategic website improvements can drive long-term success for membership-based organizations in the real estate sector.