CLIENTS BACKGROUND
Transforming the Eastern Connecticut Realtors Website
Eastern Connecticut Realtors is a well-established association for realtors, providing essential services and resources to its members in the real estate industry. The organization plays a crucial role in supporting and connecting real estate professionals across Eastern Connecticut.
ABOUT THE CLIENT
Eastern Connecticut Realtors serves as a hub for realtors in the region, offering valuable tools, networking opportunities, and industry insights. Their mission is to empower real estate professionals and facilitate successful transactions in the local market.
CHALLENGE
The association faced several significant challenges with their outdated website:
- Usability Issues: The website had a confusing interface, including a visible log-out button for non-logged-in users.
- Dysfunctional Features: The "Find Realtor" tool was not properly embedded, leading to navigation errors.
- Manual Processes: Forms required downloading, printing, and manual submission, creating inefficiencies.
- Lack of Integration: The website was not integrated with Ramco, their membership management system, causing access difficulties.
- Multiple Login Portals: Members had to navigate various login screens to access different areas of the site.
- Outdated Member Management: There was no streamlined way to manage membership billing or update profiles online.
STRATEDIA APPROACH
To address these challenges, Stratedia implemented a comprehensive website transformation:
- Seamless Ramco Integration: Introduced Single Sign-On (SSO) capabilities for easy access to all resources.
- User-Centric Redesign: Created an intuitive, modern layout with improved navigation and properly embedded features.
- Digital Form Implementation: Developed online fillable forms with automated processing.
- Profile Management Tools: Introduced self-service options for members to manage their information and billing.
Results
The website transformation yielded significant improvements:
- Enhanced User Experience: Clearer navigation, simplified login process, and fully functional "Find Realtor" tool.
- Increased Operational Efficiency: Reduced administrative burdens through automated processes and digital submissions.
- Improved Professionalism: The new website projected a modern, professional image, enhancing the association's credibility.
ONGOING SUCCESS
The revamped website continues to support Eastern Connecticut Realtors' growth and efficiency:
- Members can independently manage their profiles and billing, reducing support requests.
- The streamlined online experience positions the association as a leader in digital solutions.
- Improved functionality supports more productive and efficient association operations.
CLIENT'S Testimonial
CONCLUSION
Stratedia's comprehensive transformation of the Eastern Connecticut Realtors website resolved longstanding issues and introduced a superior online experience. By integrating key systems, digitizing processes, and improving overall usability, Stratedia successfully positioned the association for greater engagement and operational efficiency. This case study demonstrates how strategic website improvements can drive long-term success for membership-based organizations in the real estate sector.
