SEO

Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or [...]

Search engines work through three primary functions: Crawling: Scour the Internet for content, looking over the code/content for each URL they find. Indexing: Store and organize the [...]

Video marketing Due to apps and platforms like TikTok, videos can go massively viral and enable brands and regular people to reach thousands of users [...]

It is important to understand the difference between all of your traffic sources and how traffic is classified for your business. Most web analytics platforms, [...]

Knowledge Gap, Semantics, and Entities Semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships [...]

Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of [...]

Making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs. If you already have a website, it might [...]

 Social SEO doesn’t have to be difficult to understand. Follow these nine simple social media marketing strategies to boost your search engine optimization efforts. Fill [...]

You probably already know that social media is an important way to engage with your audience. There's a reason why over 200 million businesses use Facebook [...]

Social media accounts are web pages in themselves. As such, Google can use them just as they would any other web page. While having [...]

Google has confirmed that it’s rolling out a new Core update for Search, which will change the way some sites are listed in Search results pages. [...]

Google recently published a new guidance on writing reviews to ensure that these reviews will meet the search engine’s quality threshold. Google recommends meeting the [...]