Stratedia’s Guide to Building Trust, Empathy, and Expertise Online

Creating an engaging and trustworthy website is critical for hospice care providers. With 94% of first impressions influenced by web design, having a well-crafted site is essential to building awareness of your services and connecting with families during a sensitive time.

Whether launching your first website or enhancing an existing one, these four best practices from Stratedia will help you design an effective online presence to generate leads and provide compassionate support.

1. Implement Responsive Design

A responsive website ensures a seamless experience on any device, from desktops to smartphones. Hospice websites must cater to users who may be researching services on mobile devices or tablets.

How to Ensure Responsive Design:

  • Customize Cascading Style Sheets (CSS) to adapt content for different screen sizes and orientations.
  • Test your website on multiple devices using Google Chrome’s DevTools (Ctrl + Shift + I, then Ctrl + Shift + M).
  • Optimize for features like resolution, touch interfaces, and browser compatibility.

With responsive design, potential patients and families will find your site user-friendly and professional, no matter the device they use.

2. Focus on SEO-Driven Development

Ranking high on search engine results pages (SERPs) is vital for reaching families searching for hospice care. Effective web design integrates search engine optimization (SEO) to enhance visibility and attract traffic.

SEO Best Practices for Hospice Websites:

  • Use keyword-rich, descriptive URLs.
  • Optimize image alt attributes for accessibility and SEO.
  • Craft unique metadata for every page.
  • Place CSS and JavaScript externally to improve page load times.
  • Structure content with proper HTML tags, including <h1> for main topics and <h2>–<h6> for subtopics.

Following these practices ensures your website is search engine friendly and easy for users to navigate. Compliance with World Wide Web Consortium (W3C) standards further enhances credibility.

3. Simplify Navigation for Easy Access

Hospice services are often sought in times of urgency, making intuitive navigation critical. Visitors should quickly find essential information, such as services, rates, and testimonials, without frustration.

Navigation Tips for Hospice Websites:

  • Use a top navigation bar with clearly labeled categories.
  • Organize pages under dropdown menus for better clarity.
  • Choose legible fonts and contrasting colors for readability.
  • Ensure key information is “above the fold,” including calls to action (CTAs) that guide users to contact you or learn more.

Streamlined navigation keeps visitors engaged, improving their experience and increasing the likelihood they’ll reach out for your services.

4. Plan for Scalability

As your hospice grows, your website should evolve to reflect expanded services or new locations. Scalable coding ensures your site can adapt without requiring a complete overhaul.

Efficient Development Strategies for Growth:

  • Use modular coding to simplify the addition of new features.
  • Employ Integrated Development Environments (IDEs) to streamline updates.
  • Avoid duplicate content by crafting unique, localized pages for each service area.
  • Utilize collaboration tools like Lighthouse or Basecamp for team-based projects.

For multi-location hospice organizations, a single domain with individual pages for each location is often the most effective approach. This setup ensures consistent branding while optimizing for geographically targeted SEO.

Build an Optimized Hospice Website with Stratedia

At Stratedia, we specialize in creating websites that convey trust, compassion, and professionalism for hospice care providers. Our experienced developers can design or upgrade your site to improve user experience, enhance search visibility, and generate leads.

We understand what it takes to help you connect with families and provide the support they need. Let us help you build a website that reflects the heart of your hospice services.

Get started today with a free proposal from Stratedia!


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