- 1. Keyword Research and Targeting
Effective PPC campaigns start with the right keywords. Stratedia’s team conducts in-depth keyword research to identify terms that your potential patients are searching for.
- Focus on long-tail keywords: These specific phrases (e.g., “foot pain treatment near me”) help attract qualified leads and lower your cost per click (CPC).
- Integrate keywords into ad copy: We craft ad content that resonates with your audience, ensuring your practice appears prominently in search results.
- 2. Audience Targeting
To reach the right people, your ads must target the right audience. Stratedia uses advanced targeting options to ensure your ads appear before potential patients.
- Demographic targeting: Age, gender, income, and more.
- Behavioral targeting: Buying habits, hobbies, and interests.
By pinpointing your audience’s key characteristics, we ensure your ads generate meaningful engagement.
- 3. Industry Analysis
Stratedia goes beyond generic PPC strategies by conducting a thorough industry analysis.
- Understand your competition: We analyze your competitors to identify opportunities to set your practice apart.
- Tailored strategies: Our insights help craft campaigns that position your podiatry practice as the go-to choice in your area.
- 4. Ad Copywriting and Testing
Creating compelling ads is crucial to PPC success. Stratedia’s expert copywriters develop ad content that grabs attention and motivates clicks.
- Click-worthy copy: We highlight your practice’s unique strengths and services.
- Continuous testing: We analyze performance and refine ad copy to maximize results.
- 5. Ad Performance Tracking
Tracking ad performance ensures your campaigns stay effective. Stratedia monitors key metrics such as:
- Click-through rate (CTR)
- Conversion rate
- Cost per conversion
Using real-time data, we make adjustments to optimize your ads and achieve the best possible return on investment (ROI).
- 6. Strategic Bid Management
Your bidding strategy directly impacts your ad placement and budget. Stratedia’s bid management ensures your budget works hard for you.
- Monitor and adjust bids: We analyze performance and refine bid amounts to maximize your Ad Rank and results.
- Budget optimization: Stretch your ad spend without compromising on visibility or impact.