To appear in the right search results, it’s essential to target the most relevant keywords.
By using tools like SemRush, you can uncover the terms and phrases people search for when looking for businesses like yours. These tools also provide valuable insights, such as search volume, competition, and cost-per-click (CPC).
When performing keyword research, it’s best to focus on long-tail keywords—phrases consisting of three or more words.
Long-tail keywords are ideal for SEO because they attract more targeted leads. For example, if someone searches for “handyman in Harrisburg, PA,” you know they are specifically looking for a local handyman. On the other hand, a generic term like “handyman” could mean they’re looking for anything from DIY guides to definitions.
To avoid wasting resources on keywords with unclear search intent, stick with long-tail keywords to draw in qualified prospects who are ready to hire a handyman like you.
After selecting your long-tail keywords, integrate them into your website. Google uses these keywords to understand your content better, so placing them in key areas like titles, headings, meta descriptions, and body copy will improve your site’s chances of appearing in relevant search results.
Be careful not to overuse keywords, though, as keyword stuffing can hurt your rankings. Use keywords naturally to optimize your website and connect with more qualified leads.