3 SEO Tips for Handyman Businesses

Expand your handyman company’s online visibility with effective SEO strategies! Focus on targeting long-tail keywords, crafting compelling content, and improving your website’s page speed. Stratedia can assist in attracting high-quality leads to grow your business.

Looking to Attract New Leads for Your Handyman Business?

SEO services can be the solution! SEO involves optimizing your website to improve its rankings in search engine results, helping you connect with more high-quality leads.

In this section, we’ll cover three essential SEO strategies for handyman companies. If you’re ready to see how SEO can elevate your business, give us a call at 860-415-0340 to speak with one of our team today.

Let’s dive in!

1. Focus on Relevant Keywords

To appear in the right search results, it’s essential to target the most relevant keywords.

By using tools like SemRush, you can uncover the terms and phrases people search for when looking for businesses like yours. These tools also provide valuable insights, such as search volume, competition, and cost-per-click (CPC).

When performing keyword research, it’s best to focus on long-tail keywords—phrases consisting of three or more words.

Long-tail keywords are ideal for SEO because they attract more targeted leads. For example, if someone searches for “handyman in Harrisburg, PA,” you know they are specifically looking for a local handyman. On the other hand, a generic term like “handyman” could mean they’re looking for anything from DIY guides to definitions.

To avoid wasting resources on keywords with unclear search intent, stick with long-tail keywords to draw in qualified prospects who are ready to hire a handyman like you.

After selecting your long-tail keywords, integrate them into your website. Google uses these keywords to understand your content better, so placing them in key areas like titles, headings, meta descriptions, and body copy will improve your site’s chances of appearing in relevant search results.

Be careful not to overuse keywords, though, as keyword stuffing can hurt your rankings. Use keywords naturally to optimize your website and connect with more qualified leads.

2. Develop Engaging Content to Attract Your Audience

Content is crucial to any SEO strategy—without it, there’s nothing for search engines to rank.

Start by choosing content formats that resonate with your business. Whether it’s blogs, videos, infographics, or ebooks, these types of content can help capture the attention of potential customers.

It’s important to create content that aligns with your audience’s preferences. Some may prefer reading blog posts or ebooks, while others might engage more with visual content like videos or infographics. Researching your audience will help you understand what type of content they find most appealing.

Creating a variety of content ensures you appeal to different segments of your audience. You can even go a step further by personalizing content based on their preferences, which improves their overall experience and engagement.

Your content should be informative and address the topics your audience is actively searching for. Keyword research can help you identify the subjects to cover.

By investing in high-quality content, you not only attract new leads but also keep them on your site longer, which positively impacts your SEO ranking.

3. Improve Page Speed for Better Performance

Page speed plays a major role in your website’s success. Imagine visiting a site that takes too long to load—would you wait, or simply return to the search results and pick another option?

Most users will choose to go back. 47% of people expect a website to load within two seconds or less. To prevent potential customers from leaving your site, ensure your pages load quickly.

How can you optimize your page speed?

Tools like Google Pagespeed Insights allow you to monitor how fast your website is and identify areas that need improvement. This tool provides specific recommendations to help you speed up your site.

Several factors can slow down a website, such as excessive redirects or poorly optimized code. By using Google Pagespeed Insights, you can pinpoint these issues and address them.

If you’re not comfortable handling the technical side of things, many digital marketing companies offer page speed optimization services. They can take care of the adjustments for you, so you can focus on running your handyman business while enjoying a faster, more efficient website.

Stratedia Has Everything You Need to Launch an Effective SEO Campaign

A custom SEO plan is key to helping your handyman business connect with valuable leads who need your services. The more qualified leads you reach, the more conversions you’ll generate, fueling your business’s growth. At Stratedia, we have over 5 years of experience building successful SEO strategies for our clients.

As a full-service digital marketing agency, we specialize in SEO. Our team of seasoned experts will use their knowledge and skills to create a personalized campaign tailored to your handyman business’s specific needs.

If you’re searching for an SEO agency that delivers real results, Stratedia is the answer. We’ve generated revenue and leads for our clients. When you work with us, you can trust that your SEO campaign will drive meaningful outcomes.

Our clients are thrilled with the results we provide, which is why we have great testimonials. Take a look at what they have to say and discover what it’s like to partner with a leading SEO company like Stratedia!

Start Your Handyman SEO Journey Today

Ready to attract valuable leads and boost conversions for your business? Contact us online or give us a call at 860-415-0340 to speak with one of our team.

We’re excited to help your handyman business reach new heights!


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