To increase the visibility of your landing pages and attract more potential customers, consider investing in paid advertising. The two primary forms of paid advertising available online are pay-per-click (PPC) advertising and social media advertising.
PPC Advertising
PPC advertising is a quick and effective way to secure top positions on search engine results pages (SERPs). These ads are designed to look similar to organic listings but are distinguished by an “Ad” label next to the URL.
The main difference between PPC ads and organic listings is that PPC ads are positioned at the top because you’ve paid for that placement.
When creating a PPC campaign, you will bid a specific amount for each click your ad receives. Google ranks your ad against competitors targeting the same keywords based on your bid amount and the quality score of your ad.
For optimal results, consider using a PPC ad generator tool or partnering with a digital marketing agency like Stratedia, which specializes in creating successful PPC campaigns tailored to solar businesses.
Social Media Advertising
Social media platforms are also excellent venues for paid advertising campaigns. Much like PPC ads on search engines, social media ads mimic regular posts on these platforms.
You can utilize various social media sites, including Facebook, Instagram, Twitter, and TikTok, to promote your solar services. These platforms allow you to pay to boost any text-based post, image, or video.
Social media advertising is particularly effective for targeting specific demographics who are likely to need solar services. Conduct thorough consumer research to develop engaging social media ads that provide valuable information while linking back to your landing page. This approach will drive traffic and enhance lead generation for your solar business.