Peter L. Brown Siding, Windows, Roofing Co.

CLIENTS BACKGROUND

Dominating the Digital Landscape – Achieving SEO Excellence in the Siding Industry

Since January 2023, Stratedia has been collaborating with Peter L. Brown Roofing Company, a family-owned business specializing in roofing services. Peter L. Brown Roofing Company approached Stratedia intending to enhance their digital presence, increasing local online visibility, and ultimately driving business growth.

ABOUT THE CLIENT

Peter L. Brown Roofing Company, founded in 1960 of the previous year, expressed the need to improve its ranking in online searches for roofing contractors. The owner, in a testimonial, acknowledged the positive impact Stratedia’s digital marketing campaigns had on the company’s exposure, resulting in increased calls.

CHALLENGE

I had the pleasure of meeting Ted, the proprietor of Peter L Brown Company, through my association with a local home builder and remodeling group. Ted has successfully managed a family business in Northeast CT for quite some time. While they enjoy a strong presence and recognition in their local community, there was a need to expand their reach throughout their entire service area. Before partnering with Stratedia, Peter L Brown had engaged with a digital marketing company and SEO service provider, but unfortunately, their website, peterlbrown.com, had minimal SEO visibility for the range of services they offer.

Ted and I engaged in open and frank discussions about the current state of his online presence, addressing what needed immediate attention to make a positive impact quickly. To Ted’s credit, he not only listened but promptly approved the recommendations I put forth. Within just one month, we observed a noticeable improvement, and this positive trend continued month after month. Now, the local SEO efforts have become the primary driver behind the increased leads and opportunities for Peter L Brown”, according to Steve Bibby, the Founder & CEO of Stratedia.

STRATEDIA APPROACH

Establishing an Efficient Account Structure:

Conducted a thorough analysis of the client’s business, services, target audience, and competitors.
Utilized SEMrush Keyword tool to identify relevant keywords, including local-specific ones.
Aligned ads, blogs, and keywords for improved quality scores and click-through rates.

Design and Use of Improved Landing Pages:

Implemented a modern design in line with current trends.
Enhanced readability.

Content Optimization and Technical Overhaul:

Crafted and published fresh content.
Developed location-based pages.

Results

The collaboration resulted in:

Increased Local SEO ranking.
Improved website performance.
Higher conversion rates.

ONGOING SUCCESS

The ongoing optimizations and data analysis by Stratedia helped Peter L. Brown Roofing Company maintain a competitive edge, garner more customers, and achieve its online objectives.

CLIENT'S Testimonial

You have increased our exposure incredibly. We have felt a nice, positive impact on the results – the calls and the emails that we’ve gotten are through your campaigns. We’ve seen the results through Google Search just by doing it ourselves… Searching contractors near me, vinyl siding contractors near me, roofing contractors near me. We have seen, in what I consider a short period since we just started in March of last year, that we’ve had a great increase in ranking. I want to thank you very much for a great job.

Ted Brown,

Owner

Peter L. Brown Company

CONCLUSION

Collaborating with Stratedia proved to be a transformative partnership for Peter L. Brown Roofing Company. The success achieved in enhancing their local online visibility and digital presence enabled them to expand into new markets, achieving accelerated growth and remarkable success. Stratedia’s strategic contributions played a pivotal role in driving the company’s expansion and achieving new milestones.