Key Benefits of Social Media for Handyman Companies

Elevate your handyman business by leveraging the power of social media marketing. Platforms like Facebook, Instagram, and YouTube provide perfect opportunities to showcase your services, share project updates, and engage with your local community. Stratedia can help design a tailored social media campaign to grow your reach and drive more leads to your business.

As a handyman company, you’re part of a thriving $4 billion industry. To continue growing and stay competitive, a steady flow of new clients is essential. However, without the right marketing approach, attracting those clients can be a challenge.

If you’re new to marketing and looking for guidance, social media marketing is one of the most effective strategies to consider. With millions of users across various platforms, social media offers a vast opportunity to promote your handyman services.

With such a large audience at your fingertips, why wouldn’t you market on social media?

In this guide, we’ll explore the top social media platforms that can help elevate your handyman business and attract more clients.

For a custom social media strategy tailored to your business, contact us at 860-415-0340 to speak with one of our specialists today!

Why Social Media Is Beneficial for Handyman Companies

Whether you choose Facebook, Instagram, YouTube, or other social media platforms to promote your handyman business, you’re tapping into one of the largest audiences available. Social media provides an opportunity to connect with millions of users, but for your handyman company, the focus can be much more localized.

Social platforms allow you to target specific, highly qualified potential clients in your local area by using hashtags, sharing valuable tips, linking to your website, and more.

If you’re curious about the cost of managing social media accounts, check out our custom social media strategy calculator! At Stratedia, our team of social media experts is committed to helping your handyman business thrive.

Keep reading to discover some of the best social media platforms for handyman companies!

What Social Media Platforms Should Handyman Companies Use?

With countless social media platforms available, how do you determine which ones are most effective for promoting your handyman business? Here’s a breakdown of the top platforms and how to leverage them to your advantage.

Facebook

With over 2.23 billion users, Facebook is one of the largest and most popular social media networks. It offers various features that allow you to stay connected with potential customers and build your brand. Here’s how your handyman business can benefit from Facebook:

  • Share links to your website: The main goal of social media is to drive traffic to your website. Sharing blog posts, service pages, or contact forms encourages users to explore your site further, ultimately converting them into leads.
  • Post photos of your work: Visual content resonates strongly with audiences. Share before-and-after photos of your projects, pictures of your team at work, or completed projects to showcase your skills and build trust with potential clients.
  • Utilize Facebook ads: Facebook’s advertising platform lets you target specific demographics and reach the most qualified customers. By directing users to your website’s landing pages, you increase the chances of booking new appointments.
  • Share helpful tips: Providing valuable, informative content is key to building credibility. Share helpful tips or tutorials from tool brands or industry partners, and your followers will appreciate your effort to keep them informed.

YouTube

As the second-largest search engine with over 1.8 billion users monthly, YouTube is a great platform for handyman businesses due to its focus on hands-on demonstrations.

  • Post “how-to” videos: People love learning how to fix things on their own. Creating instructional videos for common tasks, like fixing a leaky faucet or patching drywall, establishes you as an expert in your field and builds trust with potential clients.
  • Answer FAQs: Create videos that answer frequently asked questions about your services, tools, or processes. This content not only helps your audience but also demonstrates your expertise.
  • Share across platforms: You can repurpose your YouTube videos by embedding them in your website or sharing them via email and other social media channels, maximizing their reach.

Instagram

Instagram is a visually driven platform where you can share images, videos, and “stories” to engage with your audience. It’s also popular for its use of hashtags, allowing you to categorize and expand the reach of your posts.

  • Post images and videos of your work: Show off your craftsmanship by posting pictures of finished projects or video snippets of ongoing jobs. Visual content helps potential clients envision your work and trust your skills.
  • Use Instagram ads: Instagram offers a robust advertising platform that allows you to reach potential clients. When users click on your ad, they’ll be directed to a landing page where they can learn more about your services or book an appointment.
  • Leverage hashtags: Using relevant hashtags like #handymanservices or #homerepair will increase your visibility and make it easier for users searching for handyman-related services to find your content.

Looking to Launch a Social Media Campaign for Your Handyman Business?

If you’re ready to explore the power of social media and incorporate it into your handyman company’s marketing strategy, Stratedia is here to help!

Our team of social media experts specializes in creating customized campaigns that align with your unique business needs. We’ll collaborate with you to develop an effective social media strategy and provide ongoing updates and insights throughout the process.

Interested in learning more? Contact us online or give us a call at 860-415-0340.

We’re excited to help your handyman business grow and thrive through the power of social media!


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