Social Media

Social signals are a webpage's collective shares, likes and overall social media visibility as perceived by search engines. All of these activities help to contribute [...]

First thing you need to ask yourself is “What do you want from your social media strategy?” because social media strategy planning starts with your [...]

Do: Interact with your Followers It’s important to generate conversation and engage with your audience. Replying to comments, asking questions and encouraging shares of your [...]

Back in November 2020, Instagram made a pretty significant update to its search functionality. Instead of only being able to search profiles, hashtags, and locations, you [...]

1. You post at the wrong times Before engagement can occur on your page, you must put your business in a position to be seen [...]

Having a solid social media presence is the foundation for developing an active online presence. Did you know that there are about 3.5 billion people [...]

Having a Facebook page for your business is common, but having a page full of photos, information, and promotions is next level. Here’s a quick [...]

Organic and paid social strategies each have their own advantages and disadvantages. Organic social media strategy nurtures your relationship with your customers or audience. It [...]

Paid social media is just another word for advertising. This is when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have [...]

Organic social media is the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on [...]

It was first spotted during testing back in September, but LinkedIn has now officially launched the adding of links onto LinkedIn Stories. This new option [...]

Instagram is constantly trying to keep up with trends and other apps or platforms. Years ago it became a competitor for Vine, and eventually became [...]