Social Media

Paid social media is just another word for advertising. This is when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have [...]

Organic social media is the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on [...]

It was first spotted during testing back in September, but LinkedIn has now officially launched the adding of links onto LinkedIn Stories. This new option [...]

Instagram is constantly trying to keep up with trends and other apps or platforms. Years ago it became a competitor for Vine, and eventually became [...]

In traditional terms, the boomerang is a curved throwing stick that was created sometime between 25,000 and 50,000 years ago. A popular version is known [...]

Recently Instagram added a new setting that allows users to choose whether they can be targeted with more personalized ads in the app via the [...]

While selling your products on Instagram is pretty simple, that doesn’t mean it’s completely effortless. You still need to be thoughtful and creative with your [...]

If you sell products online, then you should be using Instagram shopping. Instead of directing customers to your website from your Instagram account, you can [...]

Using social media to expand the reach of your business is marketing 101. Over the years social media has made it easier to not only [...]

As with still images, in order to ensure that you’re putting your best foot forward with your video content, you need to adhere to the [...]

At some stage, all social media managers will have to deal with negative comments on their brands pages or posts. Some of these comments will [...]

Creating an AUTOMATED RULE: You can create a rule that makes changes to your campaign, ad set or ad automatically or sends an alert when [...]