When considering digital marketing firms, you’ll often encounter various certifications validating their expertise. Among these, look for the Google Partner badge, signifying certification as a Google Partner.

To understand what it means to be a Google Partner, you first need to know about Google Ads. Google Ads is a platform for pay-per-click (PPC) advertising, allowing businesses to run paid ads that appear in Google search results. This method is effective for attracting new leads and driving conversions.

Companies that excel in Google Ads can become Google Partners. When planning your digital marketing strategy, partnering with a Google Partner ensures you’re working with experts. These companies have passed Google Ads product certification exams and stay current with the latest product information.

Google Partners undergo rigorous training and certification, proving they have the knowledge to deliver top-tier Google Ads services. They can be certified in various types of advertising, including search, mobile, video, shopping, and display advertising. By choosing a Google Partner, you’re ensuring your business benefits from the best in the industry.

Choosing a Google Partner agency offers numerous advantages:

When investing in PPC, you want to collaborate with a company that can deliver the best results and maximize your investment. A Google Partner company is equipped to do just that. They have extensive experience with Google Ads and employ highly trained staff proficient in using the platform.

By partnering with a Google Partner agency, you’re working with experts who understand the intricate details of Google Ads. They possess more than just basic knowledge; their comprehensive understanding of the platform helps in crafting highly effective campaigns tailored to your business needs.

Google Partner companies are well-versed in creating successful campaigns that drive results, ensuring you get the most out of your PPC investment.

The digital landscape is ever-changing, making it crucial to stay current with the latest trends and updates to maximize your digital marketing strategy. To get the most out of your campaign, using the latest methods is essential.

When you work with a Google Partner agency, you benefit from their up-to-date knowledge of all recent changes. Google requires its Partners to continually update their understanding of Google Ads by taking recertification exams. This ensures they are well informed about the latest developments.

Google facilitates this by providing ongoing training to its Partners, ensuring that the information is accurate and directly from the source. A company must stay current with these updates to deliver the best possible campaign for you. Google enforces this standard to maintain the quality and expertise of its Partners.

If a company fails to stay current with its training, it loses its Google Partner status. Constant learning and staying updated are mandatory requirements for Partners.

By choosing a Google Partner company, you are assured of working with a team that is always knowledgeable about the latest changes and best practices in Google Ads.

It’s crucial to work with a company that practices what it preaches. If a company promotes the benefits of search engine optimization (SEO) or pay-per-click (PPC) advertising, you want to see them using these methods for their own business.

When you choose a Google Partner agency, you can be confident that they are actively using PPC for their marketing efforts. To keep their Google Partner status, these agencies must continuously practice and refine their PPC strategies. They are required to test and implement new methods to stay current with industry changes.

Google Partners regularly create PPC ads and experiment with different keywords to determine what works best. This constant experimentation helps them develop more effective PPC campaigns for their clients.

By working with a Google Partner, you ensure that you’re partnering with a company that has hands-on experience and is always striving to improve. This means you’ll receive a well-optimized campaign tailored to your business needs.

When running a campaign, unexpected issues can arise. Your ad might be targeted by malware, halting its operation. Various problems can disrupt your campaign and negatively impact its performance.

A Premier Google Partner has access to a dedicated Google agency team they can contact directly. If your campaign is compromised by malware, resolving the issue on your own could take days, costing your business valuable time and money.

A Premier Partner can address these problems quickly, saving your business time and resources. Their direct line to Google ensures swift resolution, making a Premier Partner an excellent choice for your business.

Google ensures that Google Partner companies consistently provide top-notch service. To maintain their partner status, these companies must meet Google’s high standards and continually offer excellent service to their clients.

When you work with a Google Partner, you can expect the highest level of service. Investing in a company that delivers exceptional service is crucial. If you’re spending money on PPC advertising, you want to choose a partner that will meet and exceed your expectations.

Google frequently tests new features before releasing them to the public. These beta features are often the latest updates to Google Ads.

By working with a Google Partner agency, you gain access to these beta features. Google Partners can integrate these cutting-edge tools into your campaigns, giving you an advantage over your competition.

Non-partner marketing companies won’t have access to these exclusive features. Therefore, partnering with a Google-certified agency ensures you benefit from the latest advancements in Google Ads technology.

The most significant advantage of working with a Google Partner is their direct connection with Google. Since your PPC ads run on Google’s platform, having a direct line to Google can be incredibly beneficial.

Establishing a direct connection with Google can be challenging for individual businesses. With hundreds of thousands of companies seeking assistance, it’s difficult to get personalized support. However, Google Partner agencies have a dedicated team at Google, ensuring they always have someone to contact.

These agencies can communicate directly with Google on various topics, from optimizing your account to gaining relevant insights. If issues or concerns arise, a Google Partner can quickly address them through their direct line to Google.

Additionally, all training for Google Partners comes directly from Google. Google provides these companies with training sessions on the latest features and best practices for Google Ads campaigns. This means that Google Partner agencies are always up-to-date with the most recent developments and strategies.

By working with a Google Partner, you benefit from their direct access to Google’s resources and knowledge. This ensures that your PPC campaigns are optimized and effective, bringing the best results for your business.

When looking for a marketing company, it’s essential to choose one that is a certified Google Partner. For the best service and results for your campaign, consider Stratedia. We are a full-service digital marketing company and a Google Premier Partner.

Our team of experts is dedicated to the success of your campaign. With years of experience and Google Ads certification, our award-winning team knows how to create and manage effective PPC campaigns.

Our clients love the work we do. Discover what it’s like to partner with a top Google Partner agency like Stratedia!

Ready to elevate your business with a top-notch campaign? Partner with our Google Partner agency today! Contact us online or give us a call at 860-415-0340 to speak with a strategist.

We’re excited to help your business soar to new heights!